Director, Marketplace Marketing

Description

The company runs an AI-powered marketplace that matches buyers who need custom manufactured parts with a global network of manufacturing partners.

This role leads marketing on both sides of the marketplace, driving buyer demand and recruiting and keeping manufacturing partners who do the work.

You will set the strategy, coordinate execution across teams, and stay involved in the programs themselves.

You will manage a team of 5, 6 marketers.

Responsibilities

• Own the marketing qualified lead program, from first contact through qualification and handoff to Sales, with conversion targets agreed with Sales and better nurture programs.
• Work with Marketing Technology to improve lead data quality.
• Set the strategy for growing existing accounts, from onboarding through long-term retention.
• Build referral, review and reference programs that turn satisfied buyers into advocates.
• Produce on-brand, insight-driven messages, proof points and sales materials that the Sales team will actually use, acting as Sales' main partner within Marketing.
• Own partner marketing strategy and planning, and report results against global partner recruitment targets.
• Run multi-channel programs to attract new manufacturing partners and re-engage lapsed ones.
• Strengthen the company's reputation with manufacturers through content partnerships, industry presence and PR plans built with Communications.
• Help new partners finish onboarding and take their first jobs, keep them engaged and accepting work, and reduce churn from the network.
• Work with the international partner marketing team to develop insights and assets together and adapt them for local markets.
• Act as the main marketing partner to the team that manages the supplier network.
• Build a steady pipeline of buyer and partner stories for Sales, Content and Campaigns.
• Set and run event strategy for buyer and partner audiences.
• Manage the commercial marketing budget and make sure invoices are accurate.

Requirements

• 12+ years in B2B marketing, including 5+ years leading teams.
• Marketplace, SaaS or technology experience is strongly preferred.
• Manufacturing familiarity is a plus.
• Deep growth marketing skills: lead generation and qualification, nurture design and conversion, and a track record of working closely with Sales.
• Able to work across Sales, Product, Operations and Marketing to align on growth priorities and influence without direct authority.
• Able to turn complex offerings into clear, relevant value propositions.
• Skilled at capturing the voice of the market and applying it so all marketing resonates with the target audience.
• Experience building engagement programs that grow both participation and value.
• Able to evaluate and guide campaign concepts, messaging and storytelling.
• Analytical; able to use data, research and dashboards to optimize programs and show ROI.
• Proficient with current AI and martech tools, such as Claude, Gemini, Salesforce, HubSpot and Looker.
• Experienced in developing managers and building high-performing teams.
• Comfortable in a fast-paced, high-growth setting, balancing near-term priorities with long-term brand building.

Conditions

Hybrid work model.

Equal opportunity employer: all applicants are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.