Global Digital Marketing Director @NET-A-PORTER @MR PORTER

Description

The company is a luxury fashion ecommerce business for women, with a sister brand for men, and sits within a multi-brand luxury group. It is a digital-first platform that sells fashion, fine jewellery, watches and lifestyle collections, and it runs personalised services for its highest-value clients, along with an editorial arm that publishes daily content.

The role leads performance marketing across both brands and oversees a global media team. The aim is to grow acquisition, performance and brand relevance in every market.

The strongest candidates have hands-on experience running daily search activity to grow revenue in each region, plus a strong grounding in search, data analysis and statistics. They also have a record of scaling full-funnel performance marketing for large international accounts.

Responsibilities

• Design multi-channel growth plans to win high-net-worth and top-tier client groups worldwide.
• Manage direct paid media spend to improve customer acquisition cost efficiency, average order value and EBITDA.
• Run localised performance campaigns across North America, Europe, the UK, APAC and MEA, combining PMax search, paid social, affiliates and programmatic.
• Lead search, shopping and, where it makes sense, AI-driven automated bidding to hold top visibility for high-intent queries.
• Work with buying, merchandising, brand and finance teams to turn product drops and purchases into campaigns that convert.
• Lead relationships with major adtech partners such as Google, Meta and TikTok to gain beta access and better rates.
• Coach and grow a global team of 37 performance marketers, building a high-performing culture that tests and learns.

Requirements

• At least 15 years in digital performance marketing, including at least 5 years leading global acquisition in luxury ecommerce or retail, ideally from a multi-brand business.
• A track record of growing acquisition for high-value audiences across paid search, paid social, automation and affiliates.
• Experience managing an annual digital budget and delivering strong return, low acquisition cost and a high EBITDA contribution.
• Strong statistical skills and working knowledge of GA4, marketing mix modelling, data-driven attribution and predictive lifetime value models.
• A history of leading cross-functional teams and presenting strategy to C-suite leaders.
• A bachelor's or master's degree in marketing, business, economics, statistics or another quantitative field.

Conditions

This is a hybrid role.

Equal opportunity employer: all applications are considered regardless of background or protected characteristics.

Reasonable adjustments are available during the application process on request.

Benefits

• A competitive salary.
• A company pension that you and the company both pay into.
• A discount portal covering items such as theme park and cinema tickets.
• Staff discounts and access to exclusive staff sales.
• Private medical insurance.
• Flexible working.