Senior Performance Marketing Manager – C2B & Retail (f/m/x)

Description

Own your platform end to end — run the full format portfolio across wirkaufendeinauto.de and Autohero, all active European markets and both customer journeys

Turn media spend into profitable growth — steer budgets based on volume, CAC, customer value and Gross Profit and know exactly where the next Euro should go

Own the engine behind performance — bidding, conversion signals, audiences, feeds, tracking and integrations need to work together and optimize towards real business value

Know what moved and why — stay close to performance every day, spot anomalies early, dig into the data, find the root cause and act fast

Experiment constantly — run structured tests, challenge existing setups and bring new formats, betas and opportunities into the business before they become standard

Automate what should not be manual — use AI, scripts and automation to analyze faster, remove repetitive work and continuously improve how we operate at scale

Requirements

• You are a true platform expert — several years of hands-on ownership of one major advertising platform at meaningful scale, ideally across multiple markets
• You know the whole platform, not just one corner of it — for Google Ads, Search alone is not enough; we expect expertise across its broader format and technical ecosystem
• AI-first, analytical and curious — AI and automation are part of how you work, not an add-on. You dig deep into data, question what you see and constantly look for smarter ways to drive performance
• You understand the business behind the funnel — you can connect campaigns and customer journeys to unit economics, customer value and profitability across both C2B and Retail
• You take ownership and move fast — you identify problems, build solutions and execute without waiting for someone to give you the next task
• Fluent English is mandatory; German is a strong plus — you communicate clearly and can turn complex data into simple, actionable decisions
• Additional Information
• Real ownership — one major advertising platform across two brands and multiple European markets sits in your hands
• Direct access to decision-making — work directly with our Head of Growth in a compact team without unnecessary management layers
• Scale to experiment — significant media investment, multiple markets and two very different customer journeys give you plenty of room to test and learn
• Work in a highly international environment with colleagues from 90+ nationalities
• Dedicated education budget for courses, conferences and professional development
• Fixed-term contract of 2 years, with the posibility to move to a permanent one.
• Flexible working hours, 30 days of vacation and a modern office just steps from Munich’s Englischer Garten — combining a central location with one of the city’s best spots right outside the door
• Company Description
• AUTO1 Group is Europe’s leading digital automotive platform. Through our brands wirkaufendeinauto.de, AUTO1.com and Autohero, we are transforming the way people buy and sell cars.
• Our Growth team operates across European markets with a simple principle: we don't optimize for platform metrics — we optimize for business impact.
• Join us, in building the best way to buy and sell cars!
• Apply by uploading your CV in English with a note of your earliest starting date and your salary expectations.
• Contact
• Igor Popov
• At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.
• LI-A1
• Company Description
• We are looking for a Senior Performance Marketing Manager (f/m/x) to drive profitable growth across our two consumer brands wirkaufendeinauto.de (incl. EU sister brands) and Autohero.
• This is not a generalist role. You need to know your platform inside out: formats, bidding, signals, feeds, tracking, audiences, experiments and automation. And you need to understand the business behind the clicks — from customers selling their cars to customers finding and buying their next car with us.
• You will work directly with our Head of Growth. We give you ownership; we expect you to know your numbers, challenge the status quo and make the platform better every day.