Performance Marketing Specialist

Description

About the Role

Join an early-stage AI startup as a hands-on performance marketer, owning paid acquisition across Meta and Google. You will build and improve the campaigns and measurement systems that support customer growth.

Responsibilities

• Manage Meta Ads and Google Ads campaigns directly, from setup and launch through ongoing optimization.
• Build campaign structures, run tests, interpret results, and make budget decisions.
• Set up and optimize pixels, Conversions API (CAPI), conversion events, and tracking.
• Review performance regularly and improve acquisition campaigns based on data.
• Use analytics and measurement tools to evaluate campaign outcomes.

Requirements

• Four to seven years of performance marketing experience, including at least two years managing Meta and Google campaigns hands-on.
• Experience building campaigns and configuring pixels, CAPI, conversion events, and tracking directly in advertising platforms.
• Background in early-stage startups, with comfort working independently in fast-moving and ambiguous environments.
• Experience marketing AI-first, prosumer, consumer, or product-led growth products.
• Familiarity with Meta Ads Manager, Google Ads, GA4, PostHog, server-side tracking, and UTM tracking.
• Based in or relocating to San Francisco and available for full-time in-person work as part of a hybrid arrangement.
• Must be a US citizen or Green Card holder. Visa sponsorship is not available.

Conditions

Base salary: $130,000 to $190,000 annually. Visa sponsorship is not available.

Hybrid, San Francisco, California, United States.