Senior Associate, SEO

Description

The role helps clients rank better in organic search results. You will give clients strategic SEO recommendations and be in regular contact with them.

You need a solid command of core search work, including content strategy and technical analysis. Translate client goals and the SEO strategy into concrete tactics.

You will work closely with design, development, social media, and search engine marketing (SEM) teams.

Responsibilities

• Build SEO reports on your own, from pulling data through analysis, insights, and presentation.
• Lead technical site reviews, competitor analysis, and content audits.
• Audit the website and propose technical, creative, and CRO changes that improve organic visibility and on-site engagement, keeping brand priorities and goals in mind.
• Rank tasks by likely impact and how easily they can be carried out.
• Present findings and support every recommendation with hard data.
• Spot problems that come up in reporting and devise fixes.
• Write content recommendations and technical analysis decks.
• Help marketing produce SEO case studies, white papers, blog posts, points of view, and similar material.
• Work with creative and development teams to make sure SEO changes are implemented correctly.
• Turn client business goals and marketing objectives into SEO strategies.
• Finalise keyword lists with minimal supervision.
• Know a range of SEO and SEM tools and judge which one fits a given task. Form your own views on each tool's uses and limits.
• Grow your technical SEO knowledge so you can discuss common issues and identify their fixes.
• Work with social, SEM, and offline marketing teams on SEO tactics that serve client marketing goals.
• Share new tools and summarise industry articles for the internal team.

Requirements

• At least 2 years of SEO or a related area such as SEM.
• Working knowledge of several keyword research, reporting, and link building tools.
• An understanding of why particular results rank for particular keywords.
• Strong hands-on skill with technical SEO tools such as Ahrefs, Screaming Frog, and Lumar, or similar tools.
• Comfort with Adobe Analytics or Google Analytics.
• Advanced skill in Microsoft Excel, Word, and PowerPoint.
• Strong research, writing, and presentation skills, and close attention to detail.
• A creative problem solver who learns quickly and finds answers fast in a field that changes quickly.
• Nice to have: basic web development knowledge, including HTML.
• Nice to have: familiarity with healthcare SEO concepts.
• Nice to have: the ability to build good working relationships with clients and colleagues.
• Nice to have: experience with project management tools.
• Nice to have: the ability to juggle several tasks and take on other assigned work.

Conditions

Under local law where applicable, the company requires staff to be in the office at least three days a week, unless the agency or manager asks for more office days.

Pay is $70,000 to $75,000.

For US job seekers: equal opportunity and legal notices apply.