Paid Media Lead

Description

The company makes Snapchat, a visual messaging app for staying close to friends, family and the world. It also runs Specs Inc., a wholly-owned subsidiary focused on making computing more human, along with Bitmoji, Saturn and other digital services.

The marketing team shapes how the brand presents itself, why it exists, who it serves and the value it offers. It covers global business and consumer marketing, consumer insights, creative, brand marketing and marketing operations, and supports initiatives across the whole company.

The company is looking for a Paid Media Lead with deep experience planning, launching and optimizing integrated paid media campaigns across the full marketing funnel. You should think strategically about media and still be comfortable working directly inside ad platforms every day.

This role shapes paid media strategy for consumer and business marketing. You will turn business goals into channel plans, investment recommendations and measurable results. You need broad experience in paid search and paid social, a solid grasp of measurement and optimization, and the ability to work well when priorities move quickly.

Responsibilities

• Build paid media strategies and plans that turn marketing and business goals into recommendations on channels, audiences, budgets, flighting and optimization
• Plan, launch, optimize and report on campaigns across major paid channels, mainly Google Ads (Paid Search, YouTube and PMax), Meta, TikTok and LinkedIn
• Build campaigns in the ad platforms yourself, set bidding and targeting, diagnose performance problems and find ways to improve results
• Lead paid search strategy: keywords, account structure, bidding, audiences, negative keywords, ad copy testing and ongoing optimization
• Manage media budgets and pacing across campaigns and channels so spend is efficient and matches business priorities
• Analyze campaign data and turn it into clear, actionable insights and recommendations for Marketing and cross-functional partners
• Work with Marketing Analytics and Data Science to build measurement frameworks, assess incrementality, improve attribution and evaluate media effectiveness
• Design and run testing roadmaps covering audiences, creative, bidding, platforms, placements and other media variables
• Work closely with Brand, Creative, Product Marketing, Decision Sciences and other teams so paid media supports wider goals
• Maintain relationships with key media platform partners and keep up with new products, features, betas and industry changes
• Spot new opportunities in search, AI-driven discovery and changing digital media habits that could make marketing more effective
• Set paid media best practices, processes and reporting standards so the team runs efficiently and can scale what works

Requirements

• 7+ years of media planning, buying and campaign management, agency, in-house or a mix of both
• Hands-on experience building, managing and optimizing campaigns in Google Ads (with significant Paid Search, YouTube and PMax work), Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager
• Proven experience building integrated, multi-channel media strategies and turning business goals into actionable plans
• Solid understanding of optimization, bidding, audience targeting, conversion tracking, attribution and performance measurement
• Experience managing and pacing large paid media budgets across several platforms and campaigns
• Strong analytical skills to read campaign data, find performance drivers and make clear optimization recommendations
• Ability to balance strategy with hands-on execution in a fast-paced, highly cross-functional setting
• Preferred: experience running paid media for both B2C and B2B marketing
• Preferred: experience with B2B demand generation and/or lead generation media strategies
• Preferred: experience running mobile app install and acquisition campaigns, optimizing for installs, in-app actions and downstream performance
• Preferred: experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search or other emerging search and discovery channels
• Preferred: strong search marketing knowledge beyond execution, including search behavior, keyword strategy, landing page experience and conversion optimization
• Preferred: experience with brand and performance media across the full funnel
• Preferred: familiarity with incrementality testing, brand lift, attribution models and marketing mix measurement
• Preferred: experience in technology, consumer electronics, mobile or digital media
• Preferred: strong communication and presentation skills, turning complex media performance into clear recommendations for senior stakeholders
• Preferred: a scrappy, resourceful approach, comfortable with ambiguity and focused on the work most likely to have real business impact

Conditions

Office work: the company practices a default together approach and expects team members in the office 4+ days per week

In the United States, each work location sits in a pay zone that sets the salary range. Starting pay depends on job-related skills, experience, qualifications, work location and market conditions, and may be negotiable within the range. Pay zones may change in the future.

Zone A (CA, WA, NYC): base salary range is $142,000-$214,000 per year

Zone B: base salary range is $135,000-$203,000 per year

Zone C: base salary range is $121,000-$182,000 per year

This role is eligible for equity in the form of RSUs

The company is an equal opportunity employer and considers applicants with criminal histories in line with applicable law, including the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative where relevant

Benefits

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that let you share in the company's long-term success