Director, Performance Marketing

Description

The company is a finance platform for businesses in more than 200 markets. Its offering covers global corporate cards and banking, spend management, bill pay, and travel software, and it automates expense and accounting work for customers. Tens of thousands of companies use it, including many well-known brands.

The company looks for people who want to take on hard problems, question current practices, and work alongside strong peers. It states a commitment to a diverse, inclusive team and says it provides tools, resources, and support for career growth.

The Marketing team covers Revenue Marketing, Product Marketing, and Brand Marketing. It writes messaging, shapes the brand, and produces content that presents the platform. It works closely with Product, Sales, Business Development, and Design to drive growth and build trust.

Responsibilities

• You will set the direction for performance marketing and paid media spend, aiming to grow customer acquisition, revenue, and brand awareness across a widening set of channels.
• You will work with the Senior Director of Growth Marketing to expand an existing acquisition engine and build an in-house center of excellence for performance and brand media buying. You will also lead a growing group of performance marketers.
• You will own the strategy and financial results of the media budget, weighing near-term revenue against long-term demand creation.
• The company received significant growth investment after Capital One acquired it. That gives you room to shape a fast-growing media budget, test emerging channels more often, and build stronger measurement.
• You will own paid media strategy and spending across Brand and Growth. You will answer for qualified pipeline, self-serve signups, and the revenue they generate. Brand sets campaign vision and brand KPIs, and you turn those into full-funnel media plans.
• You will manage and improve a growing budget worth several million dollars, balancing acquisition volume, LTV, and incremental revenue.
• You will build an in-house digital media center of excellence, moving brand media buying away from a traditional agency model while using platforms and managed services where they make sense.
• You will grow paid search and paid social on LinkedIn and Meta. You will also increase spend on YouTube, connected TV, programmatic, and other upper-funnel channels.
• You will design a full-funnel investment strategy that links demand creation and brand awareness to acquisition, pipeline, and revenue.
• You will work with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and how spend is allocated across channels.
• You will turn existing attribution and customer journey data into insights, and build reports and analysis that guide media strategy and optimization.
• You will run fast tests across channels, audiences, and creative. You will restructure campaigns that underperform and scale the ones that work.
• You will work with Brand and Creative teams on static and video ads, giving clear feedback on messaging, formats, and creative performance.
• You will lead and develop the performance marketing team. You will set clear ownership, build repeatable execution practices, and use AI-enabled workflows to get more output from the team.

Requirements

• At least 8 years of experience in performance marketing, paid acquisition, or digital media, including scaling multichannel advertising programs.
• Hands-on experience managing at least $30M in annual paid media spend (about $3M a month), with measurable effects on customer acquisition and revenue growth.
• Deep knowledge of acquisition economics, including LTV, ROI, incremental revenue, and optimizing for revenue.
• A track record of building full-funnel media strategies that tie upper-funnel brand spend to measurable gains in demand, conversion, and revenue.
• Deep hands-on experience with online video, connected TV, programmatic, and brand media, plus strong paid social experience on LinkedIn and Meta. Working knowledge of paid search.
• Strong financial skills, including owning a budget, forecasting, modeling investment, and allocating spend across channels based on data.
• Strong analytical judgment, with experience turning attribution, customer journey, and campaign performance data into investment decisions.
• A proven ability to assess and improve campaign structure, channel strategy, and creative performance through rigorous testing and quick iteration.
• Strong creative judgment, with experience working with Brand and Design teams on performance-focused static and video ads.
• Experience leading and developing high-performing teams. You lead hands-on and can scale execution without adding unnecessary organizational complexity.
• A curious, action-oriented approach to problems. You challenge existing strategies, make decisions with incomplete information, and move quickly.
• Bonus points: experience scaling performance marketing in high-volume B2C or product-led growth (PLG) settings, as well as B2B, sales-led businesses.
• Bonus points: experience moving media buying from an agency-led model to an in-house team, including evaluating managed-service partners.
• Bonus points: experience building incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks.
• Bonus points: experience in fintech, financial services, or high-growth technology companies.
• Bonus points: experience using AI and automation to improve media execution, analysis, and team productivity.

Conditions

The expected base salary range is $221,480 to $276,850. The starting pay offered depends on location, skills, experience, market demand, and internal pay parity. Equity and other compensation may be included in the total package, depending on the position.

The company is the company LLC, a wholly owned subsidiary of Capital One, N.A.

Recruiters will only contact you through LinkedIn or from an email address on the company's site domain. Ignore any outreach claiming to be from the company through other channels, as job seekers may be targeted by people seeking personal data.