Paid Search Manager

Description

The company is a global media agency within a larger media group, with deep expertise in financial services and the B2B2C market.

It works with more than 80 global financial services clients and combines strategy, technology and data-driven solutions.

The New York office is growing, and this role leads paid search for several B2B financial services clients, mixing hands-on platform work, strategy, client partnership and collaboration with other teams.

Responsibilities

• Plan, run and keep improving paid search campaigns on Google Ads, Microsoft Ads (Bing) and other search platforms where relevant.
• Manage paid search programs day to day so campaigns move toward each client's business goals and KPIs.
• Watch campaign pacing, forecast results and manage budgets to spend efficiently and hit targets.
• Act as the main paid search contact for assigned clients, learning their business lines, marketing goals and digital setup.
• Review campaign data and turn it into insights, optimizations and strategic recommendations.
• Produce regular performance reports, weekly, monthly and quarterly, covering findings, lessons and next steps.
• Build, fix, optimize and test campaigns directly in the platforms, looking for new ideas and efficiency gains.
• Work with Strategy, Analytics and Planning teams to deliver integrated search and digital media solutions.
• Work with publishers and technology vendors to keep up with new features, betas and best practices.
• Help develop points of view, standard methods and process documentation.
• Take part in client and internal training on paid search practices, platform changes and industry trends.
• Apply careful attention to detail and paid search best practices across the whole campaign lifecycle.

Requirements

• A bachelor's degree is required; a degree in advertising, marketing, economics, finance, computer science, mathematics, engineering or a related field is preferred.
• At least 4 years of digital media experience, with a strong focus on paid search at an agency or in-house.
• Advanced working knowledge of Google Ads and Microsoft Ads, plus a Google Ads (AdWords) certification.
• Experience with SA360 and other bid management platforms is preferred.
• A strong grasp of campaign performance metrics, KPIs and paid search optimization levers.
• Experience with analytics and measurement tools such as Google Analytics, Adobe Analytics, Claravine and/or MOAT is strongly preferred.
• Experience buying Discovery and YouTube inventory is a plus.
• A solid understanding of the wider digital media landscape and how paid search fits with other channels.
• Strong analytical and problem-solving skills, with the ability to explain insights and recommendations clearly.
• Excellent written, verbal and presentation skills.
• Strong organization and project management skills, with the ability to juggle several priorities in a fast-paced setting.
• Advanced proficiency in Microsoft Excel, PowerPoint and other MS Office tools.
• A collaborative team player with a growth mindset and a drive to keep learning.
• Financial services experience is preferred but not required.

Conditions

Based in the New York office.

Salary range is $90,000-$115,000.

Where local law allows, you must work in the office at least three days a week, unless your agency or manager directs more in-office days.