Director, Lifecycle Marketing

Description

The role leads lifecycle marketing strategy, operating model and performance for the Academic & Government lifecycle programs, covering the web presence and always-on new sales and renewal programs.

It sits within the Research Marketing organization at the company, which serves the Academic & Government markets.

The team turns scientific discoveries into peer reviewed knowledge, hosts a large research corpus, lets users pull insights from content, and measures the quality and impact of research.

You would lead a team of marketers across several regions and own the campaign and channel approach from demand capture through to customer value realization.

Responsibilities

• Set lifecycle strategy, the portfolio roadmap and priorities across programs and the web experience
• Own lifecycle and web KPIs, the testing plan, and the insight loop that drives ongoing optimization
• Keep Audience, Product, Customer Success and Digital Ops aligned through a shared operating model
• Drive pipeline progression, adoption, expansion and renewal-support results
• Grow your team's skills through mentoring, coaching and leadership development
• Shape the marketing tech stack roadmap together with Digital Ops and technology teams
• Deliver always-on programs across the buyer and user journey
• Report to the VP of Demand & Lifecycle Marketing

Requirements

• Strong experience leading lifecycle or demand marketing teams in complex, matrixed organizations
• A track record of turning strategy into scalable programs executed consistently across teams and regions
• Solid commercial, martech and measurement knowledge
• Excellent stakeholder leadership and people management, with a strong focus on coaching and developing others

Conditions

Flexible working hours, so you can choose when in the day you work

Healthy work/life balance is promoted across the organisation

The base pay range for New York City is $114,300 - $190,500; the U.S. national base pay range is $95,300 - $158,800. Geographic differentials may apply in some locations.

For NLD Amsterdam (Radarweg), the base pay range is €100,400 - €167,300.

The job may be subject to a collective labor agreement in the Netherlands; ask the hiring team for details.

The company will accommodate disabilities or other needs in the hiring process on request.

Benefits

• Wellbeing initiatives, shared parental leave, study assistance and sabbaticals
• Country-specific benefits are available for your location