B2B Growth Marketing Lead

Description

About the Role

Lead B2B growth marketing for an early-stage AI company serving education and other sectors. You will build the growth strategy in partnership with product, performance, brand, content, and sales teams, helping turn growing market demand into a repeatable pipeline.

Responsibilities

• Define the ideal customer profile, qualified lead criteria, lead scoring, and sales handoff process.
• Generate demand through paid marketing, SEO, content, events, and outbound support.
• Improve conversion and nurture through landing pages, email sequences, and retargeting.
• Align with sales on shared definitions, handoff service levels, lead quality feedback, and useful collateral.
• Measure pipeline and cost per lead by channel, then reallocate investment toward the channels that drive closed business.

Requirements

• Four to eight years of B2B growth marketing experience, including ownership of a 0-to-1 growth build at an early-stage company or for a new market segment.
• Experience launching new products or initiatives and working across the full funnel, including SEO, paid search, landing pages, email, webinars, and lead scoring.
• Familiarity with paid search, paid social, SEO, email automation, landing page builders, web analytics, and CRM tools.
• Experience or established relationships in the education market.
• Work history showing more than one year in all but at most one recent role.
• Authorized to work in the United States without visa sponsorship.

Conditions

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

On-site in New York, New York.