Vice President, Growth Marketing

Description

The company helps small and mid-sized businesses handle HR so they can focus on running their business. The team is data-driven, keeps iterating, and works in a supportive, entrepreneurial setting with a welcoming, casual atmosphere, wellness offerings, company retreats, and chances to learn from leaders in the startup community.

The company's shared goals and motivations are captured in its values, which show up in both its product and its team.

Responsibilities

• Lead the Growth Marketing function through a major transformation, strengthening the sales-led motion that drives the business today while scaling digital-first experiences that pair self-directed journeys with human help where it adds value.
• Own the growth strategy and its commercial delivery, turning company and Marketing priorities into an integrated plan across acquisition, conversion, and lifecycle marketing. Share responsibility for bookings and revenue, set clear performance expectations, and tie leading indicators to financial results.
• Grow qualified demand and pipeline through integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture. Work closely with Revenue to improve audience quality, routing, handoffs, and conversion across the buying journey.
• Apply digital and product-led growth principles to widen reach, remove friction, and improve acquisition efficiency. With Product and the Acquisition Engine team, design digital-first hybrid journeys across multiple offerings and routes to purchase.
• Build programs that move prospects toward purchase and help customers find and adopt additional offerings. Combine segmentation, behavioral signals, messaging, and channel activation into relevant journeys with Product Marketing, Revenue, Product, and Customer Success.
• Allocate Growth Marketing budgets, talent, and agency resources against business priorities. Assess channel performance, customer quality, and acquisition economics, and make deliberate trade-offs between short-term returns and long-term growth capacity. With Brand and Communications, connect demand creation and demand capture using measures suited to each.
• Set up a practical approach to funnel diagnosis, experimentation, forecasting, and performance reviews. Make decisions on the best available evidence, improve instrumentation, reporting, and attribution, and explain clearly what the data shows, where uncertainty remains, and what you recommend.
• Identify the data, technology, workflow, and customer-experience changes needed to unlock growth. With GTM Effectiveness and Marketing Operations, turn them into a sequenced plan while the team keeps delivering in the current environment.
• Build the Growth organization with the CMO: shape its structure, recruit leaders and specialists, develop current talent, and define accountability. Set up operating practices that improve execution and reduce reliance on individual heroics. Lead directly where needed while building management depth.
• Evaluate and apply emerging approaches in search and answer-engine discovery, personalization, automation, and AI, prioritizing those that improve customer experience, learning, productivity, or commercial performance.

Requirements

• Minimum of 15 years in marketing, including at least 5 years in a leadership role overseeing digital, field, and lifecycle marketing.
• Proven results driving measurable growth in both established sales-led and scaled digital motions, with a clear grasp of how their economics, customer experiences, and operating needs differ.
• Experience growing subscription businesses, or platforms and portfolios with multiple offerings, including trade-offs across acquisition, adoption, and expansion. B2B SaaS and SMB customer experience are desirable. Relevant experience in adjacent subscription or multi-offering platform businesses is also welcome.
• Deep expertise in demand generation and digital growth: integrated campaigns, account-based marketing, performance media, funnel optimization, and experimentation.
• Strong grasp of product-led growth and a record of working effectively with Product and Engineering to improve customer journeys and commercial outcomes.
• Experience building lifecycle strategies that lift prospect conversion, customer engagement, or expansion.
• Evidence of building or transforming growth capabilities while still delivering results despite technical debt, incomplete data, or operational limits.
• Strong commercial and analytical judgment: budget allocation, forecasting, acquisition economics, and turning marketing performance into financial implications.
• A track record of hiring, developing, and leading multidisciplinary teams, including managers of managers, and working hands-on when needed.
• Excellent cross-functional leadership, executive communication, and the ability to influence without authority.

Conditions

The role reports to the CMO.

Base pay for the New York City office is targeted at $285,000 to $325,000 per year. Actual pay depends on factors such as skill set, relevant experience, and work location. Ranges for other locations may differ based on local labor costs.

The company is an equal opportunity employer.

Benefits

• Total rewards, including the full range of perks and benefits, are described on the company's Total Rewards page.