The company is building the modern payments stack that powers inclusive commerce. Our technology enables grocers, delivery platforms, and point-of-sale systems to seamlessly accept EBT payments both online and in-store. Beyond infrastructure, we’re helping SNAP EBT shoppers stretch their grocery budgets every week, making healthy food more affordable and accessible to the 42 million Americans on food assistance.
Our team is made up of kind, driven individuals who take ownership, move quickly, and collaborate closely. We value humility, curiosity, and a shared commitment to making a difference.
We’re not just building payments infrastructure — we’re helping feed tens of thousands of families each day, and transforming grocery access for millions more. Watch our story and see why we do what we do (https://www.youtube.com/watch?v=VBj55AWz74w).
Responsibilities
We are hiring our first dedicated Consumer Growth Marketing Manager: a hands-on, data-driven marketer who will own the marketing engine behind the company app. You will be responsible for scaling the app’s monthly active users (MAU) by an order of magnitude in 2027 by building and scaling acquisition, activation, and retention channels, while telling a clear, trustworthy the company story to the households we serve.
This is a hybrid role, split between growth marketing (~80% of focus) and brand marketing (~20%). As the company app scales, you will manage a larger budget, more sophisticated channels, agency partners, and potentially additional resources.
You will report to the General Manager, Consumer and work closely with Product, Data, Partnerships, Legal, and Design. Over time, the role may also collaborate on broader corporate B2B2C marketing, partnering with our Head of Communications and Content to tell one cohesive the company story across our lines of business.
Growth Marketing (~80%)
Own the company app growth plan and the channel strategy behind it, including paid social, paid search, YouTube, and UGC/influencer, and emerging channels (e.g., AEO, ChatGPT ads, etc.)
Identify, test, and launch new acquisition channels to diversify the marketing mix as we scale
Build and run lifecycle programs across push, email, and in-app to drive activation, engagement, and retention
Manage CAC, payback, and budget allocation across channels, shifting spend based on marginal returns
Run a disciplined experimentation program, from creative testing to landing pages to onboarding, and report and take action on key learnings
Own campaign reporting to understand key performance drivers, and partner with Data and Product to turn those insights into roadmap and campaign decisions
Manage agencies and vendors and hold them accountable to performance targets
Brand Marketing (~20%)
Build and own the company's social media presence and content calendar
Develop creative briefs, messaging, and UGC and creator programs that resonate with the households we serve
Partner with Design, Communications, Product, and Legal to keep our creative clear, accurate, and on brand
Support broader the company brand and communications work as the role grows
Requirements
3-5 years of experience in growth or performance marketing, ideally at a mobile-first consumer company (e.g., fintech, rewards, savings, or marketplace)
Hands-on mobile app acquisition experience, including paid social for app installs, Apple Search Ads, Google App Campaigns, and App Store Optimization, with knowledge of mobile attribution (e.g., AppsFlyer, Adjust, Branch) and iOS privacy limits
Experience running a multi-channel mix, such as paid social, paid search, YouTube, and UGC/creator partnerships, including identifying and expanding into new channels and campaign types
Lifecycle marketing experience across push and email (e.g., Braze, Iterable), with a focus on activation and retention
Strong command of unit economics, including metrics such as CAC, payback period, cohort retention, and blended vs. channel-level reporting
Experience managing agencies and vendors and owning a brand’s social media presence
A self-starter who thrives in ambiguity, communicates clearly, can start from zero, and can influence cross-functional partners without authority
Our Offer
This role is Hybrid in New York or San Francisco, we define hybrid as 2-3 days in office. Candidates that are able to contribute regularly from New York will be prioritized.
Your base salary would fall within the bands below. Please keep in mind that the equity portion of your offer is not included in these numbers and represents a significant part of your total compensation.
Expected salary range: $130,000 – $140,000 USD base salary.
Meaningful equity
Meaningful work that makes a positive impact on our society.
100% of Medical, Dental and Vision premium coverage for yourself and dependents.
Enjoy regular team lunches at our New York or San Francisco offices, fostering collaboration and connection over great food.
A fun and caring environment that prioritizes transparency, growth, and ownership.
A talented, high-achieving, and humble team with diverse backgrounds and viewpoints.
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.
We aim to review every application within 4 business days of submission and provide feedback on each of your interviews within 2 business days of completion. If you don't hear from us, please reach out to your recruiter or careers[at]joinforage[dot]com directly to get an update on your candidacy.
Integrity & Fairness: To maintain a fair and equitable hiring process for all candidates, we require that interviews and exercises be completed without the use of AI-powered tools. We assess candidates based on their direct experience, judgment, and communication.
Please note: the company is unable to provide visa sponsorship for this role. Applicants must have work authorization that does not require visa sponsorship now or in the future.