Sr. Director, Product Marketing

Description

The company is a local media advertising technology firm whose independent, customizable platform helps local media businesses grow, extend sales teams into streaming, and connect local advertisers with their communities.

The platform lets advertisers reach local audiences at national scale, with premium supply partnerships and tools for planning, targeting and measuring full-funnel campaign results.

The platform runs campaigns for more than 30,000 small and medium businesses each day.

This senior director role leads product marketing strategy for the advertising technology platform and its solutions, working between Product, Engineering, Sales, Client Success and Marketing.

You will turn complex technical capabilities into clear market positioning, distinct product stories and scalable go-to-market plans.

You will own product marketing across the portfolio: positioning, messaging, market intelligence, launches, sales enablement and product adoption.

You will act as a strategic adviser to senior leadership, helping set product priorities using your knowledge of the market, customers, competitors and the changing adtech ecosystem.

You will build and lead the product marketing function, setting up the frameworks and operating rhythms a growing product line needs, so the commercial teams can clearly explain the value of the technology.

Responsibilities

• Set the product marketing strategy for the programmatic advertising platform, products and solutions.
• Define the product marketing vision, priorities, operating model and success measures, aligned with company and commercial goals.
• Advise senior leadership on positioning, market opportunities, customer needs, competitive threats and go-to-market priorities.
• Build repeatable product marketing processes and frameworks that work across several products, audiences and lifecycle stages.
• Lead, mentor and grow a high-performing product marketing team.
• Create differentiated positioning, messaging and value propositions for complex adtech products and technical features.
• Turn product architecture, data, integrations, automation, measurement and workflow features into clear value for customers and the market.
• Work closely with Product and Engineering to understand capabilities, technical dependencies, use cases and roadmap priorities.
• Build messaging frameworks that stay consistent across sales materials, launches, customer communications, campaigns and executive presentations.
• Make sure narratives are technically accurate, commercially persuasive and suited to each audience, including brands, agencies, broadcasters, publishers and internal teams.
• Own the end-to-end go-to-market strategy for new products, features, integrations and major platform upgrades.
• Decide target audiences, use cases, competitive differentiation, launch approach, enablement needs, adoption goals and success metrics.
• Lead cross-functional launch planning with Product, Engineering, Sales, Client Success, Marketing and Revenue Operations.
• Set launch readiness standards so teams can position, sell, support and measure new capabilities.
• Review launch and adoption results and use them to improve messaging, enablement and future plans.
• Build a deep understanding of the adtech landscape, including programmatic buying, demand-side platforms, data and identity, measurement, supply paths, optimization and emerging technologies.
• Lead ongoing market, customer and competitor research to spot trends, whitespace opportunities and risks.
• Produce competitive intelligence, battlecards, market assessments and executive-level recommendations.
• Run voice of customer work and feed those insights into product planning and prioritization.
• Work with customer-facing teams to surface recurring needs, objections, adoption barriers and differentiation opportunities.
• Develop the narratives, tools and training Sales and Client Success need to explain the value of the platform.
• Create enablement materials such as pitch decks, solution briefs, product demos, technical overviews, competitive guides, case studies and objection-handling resources.
• Lead product and solution training for commercial teams and keep it current as the platform changes.
• Work with Sales leadership on strategic deals, executive presentations, RFPs and complex customer conversations.
• Measure program effectiveness through adoption, pipeline influence, win rates, sales readiness, product usage and customer feedback.

Requirements

• You have 10+ years in product marketing, product strategy, solutions marketing or a related field, with substantial experience in adtech, martech, digital media or enterprise software.
• You understand programmatic advertising, advertising platforms, data-driven media buying, measurement and the wider adtech ecosystem in depth.
• You have led product marketing for a complex platform or a portfolio of technical products.
• You can turn highly technical concepts into clear, distinct and commercially persuasive stories.
• You have owned large-scale go-to-market strategies and cross-functional product launches.
• You understand how product development works and have partnered closely with Product and Engineering leaders.
• You have shaped product strategy using market, competitive, customer and commercial insight.
• You have strong executive presence and can advise, influence and communicate with senior leaders.
• You have built, led and developed product marketing teams.
• You write, speak, present and tell stories well.
• You are analytical and use data to assess market opportunities, product adoption and go-to-market performance.
• You work well in a fast-moving, changing environment and take full ownership and accountability.
• The approximate base pay range for this role is $142,200 to $185,000. The final offer will depend on experience, knowledge, skills, abilities and internal equity, and reflects the total compensation package and benefits.
• Recruiting agencies are not being used for this search.

Conditions

The company is a dynamic, diverse, innovative and friendly workplace.

The company welcomes people from all backgrounds, education, cultures, opinions, races, ethnicities, gender identities, veteran statuses, religions, disabilities, sexual orientations and beliefs.