Product Marketing Lead, Enterprise

Description

The company builds reliable AI systems for high-stakes decisions, supplying high-quality data and full-stack technology for leading models and helping enterprises and governments build, deploy and oversee AI applications. Customers include Meta, Ernst & Young, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies such as the Army and Air Force.

The product marketing team sets and runs strategies that build awareness and engagement for the company's offerings with core audiences. It uses customer research to shape product direction and messaging, and works with product, engineering, research, sales, comms and the wider marketing team to keep the customer experience consistent across channels.

This role centers on vertical-specific messaging and content for the applications business, so that the message lands with core buyers in each industry. The company is expanding the team to speed up development of AI applications.

Responsibilities

• Own go-to-market and marketing for financial services and lead launches of new verticals for the applications business.
• Define clear, persuasive positioning and messaging for each vertical's key buyers, including executive, technical and business audiences.
• Build sales plays, battlecards and enablement with sales leaders, and support live deals with tailored messaging and executive briefings.
• Produce marketing assets such as decks, one-pagers, videos, blog posts and web content that explain value to vertical leaders and support sales pursuits.
• Design and run integrated campaigns and account-based programs with sales, field marketing, growth marketing, product and comms, and help meet pipeline targets.
• Work with field marketing and events to plan vertical event strategies, content and experiences that engage customers and target accounts.
• Create a repeatable playbook for taking a new vertical to market and recommend where the company should invest next.
• Track results across verticals and accounts, and report pipeline and program impact to sales and marketing leadership.

Requirements

• You have 6+ years of product, industry or segment marketing in B2B enterprise, including experience in financial services or another regulated industry (financial services preferred).
• You have built sales plays, supported deals and enabled sellers with sales leaders, and run ABM, field or campaign programs tied to pipeline.
• You have launched or scaled a new vertical or segment, or have a clear record of getting a second market to launch faster than the first.
• You understand AI/ML technology, or know how to write content for executive buyers, IT teams and business users.
• You can set priorities across several projects, say no when needed, and influence peers and executives across functions without direct authority.
• You communicate well in writing and speaking, tell stories well, analyze data well and pay close attention to detail.
• Nice to have: experience marketing AI, data or developer platform products to enterprise buyers.
• Nice to have: experience launching a new vertical at a platform company.
• Nice to have: experience working with analyst relations teams.
• Nice to have: experience in customer marketing, such as case studies, testimonials and customer event participation.

Conditions

Pay covers base salary, equity and benefits for eligible roles. The posted range covers the minimum and maximum target for new hires and may span several career levels; the exact figure depends on work location, skills, experience, qualifications, interview performance and relevant education or training.

Eligible employees also receive equity, subject to Board of Directors approval. Your recruiter can confirm the salary range for your location and whether this role is equity-eligible.

For full-time roles in San Francisco, New York and Seattle, the base salary range is $190,000 - $238,000 USD. Check the subtitle of the posting for the location of this role.

Equal employment opportunity applies regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

The company complies with the U.S. Department of Labor's pay transparency provision.

Candidates not selected cannot be reconsidered for the same role for 90 days.

Benefits

• Comprehensive health, dental and vision coverage.
• Retirement benefits.
• A learning and development stipend.
• Generous PTO.
• This role may also be eligible for a commuter stipend.