Sr. Marketing Manager, Outreach

Description

This senior role leads field-based marketing for one region, with the goal of growing use of the company's robotic surgery system. You will work closely with sales leaders and key customer contacts to build local plans that activate customers, widen referral networks, raise patient awareness and speed up adoption.

You will be the region's main marketing contact and turn national marketing strategy into local action, measuring results through customer milestones, referral activity and KPIs.

Responsibilities

• Write and run a yearly market development plan for your region that matches sales priorities, customer activation work and procedure growth targets.
• Work with sales leaders to study opportunities, rank hospitals and surgeons, and build local plans for adoption and account growth.
• Choose and prioritize accounts, then carry out targeted development work that supports regional goals.
• Adapt national marketing strategy into local plans that activate customers and deliver measurable results.
• Stay visible in the field by meeting customers and key stakeholders on a regular basis.
• Run referring physician education events and other initiatives that drive referrals and engagement.
• Coordinate with hospital marketing, physician outreach, business development and surgeon practices on local activation plans.
• Build lasting trust with surgeons, outreach teams, hospital marketing leaders, service line administrators and executives.
• Develop surgeon outcome profiles, customer success stories and other marketing materials that show clinical strength.
• Help customers launch local campaigns using digital resources, websites, social media and referral awareness work that fits the national brand.
• Track activation against milestones and objectives, and measure event results and commercial impact with data.
• Use voice of customer input, market trends and commercial feedback to find opportunities, remove barriers and refine strategy.
• Build expertise in healthcare market dynamics, referral behavior, activation and the company's commercial priorities.
• Use approved claims, customer insight, competitive intelligence and feedback to grow adoption and strengthen the company's market position.
• Represent the company's culture and values, including collaboration, innovation, accountability and a customer-first approach.

Requirements

• Bachelor's degree in marketing, healthcare administration, business or a related field.
• Master's degree preferred.
• 8+ years of experience in provider outreach, physician relations, healthcare marketing, pharmaceutical or medical device sales, hospital business development or similar commercial healthcare work.
• A proven record of building relationships with hospitals, physicians and healthcare executives.
• Experience building and running regional growth strategies.
• Experience working across Sales, Marketing and Clinical teams.
• A solid grasp of provider engagement and referral development.
• Skill in analyzing market data and turning it into actions.
• Experience supporting physician outreach, hospital marketing or healthcare business development.
• Experience with integrated delivery networks (IDNs) and complex health systems.
• Knowledge of digital marketing, customer activation, social media and website optimization.
• Experience planning and running educational events and engagement initiatives.
• Willingness to collaborate with Sales, Marketing and Commercial teams to deliver regional priorities.

Conditions

You must live within the assigned region.

Travel is approximately 75% across the assigned region.

The company or customers may require current proof of vaccination against certain diseases, including COVID-19. Requirements vary by role.

Some roles may be subject to U.S. export controls for prospective employees who are nationals of countries under embargo or sanctions (15 CFR §743.13(b)).

For export-controlled roles, an export license from the U.S. Government may be needed, which can take 3 to 6+ months, or a Technology Control Plan, which typically adds 2 weeks. Final offers depend on an approved license or executed plan before the start date.

Applicants with arrest and conviction records are considered in line with fair chance laws.

The job level may differ from the listing based on business need and the candidate's experience, knowledge and skills.

Pay is based mainly on the job level filled and the candidate's qualifications, consistent with applicable law.