Marketing Manager Benelux

Description

You will run marketing programs in the Benelux territory to grow adoption of the company's robotic surgery procedures, with a focus on General Surgery, Urology, Gynecology and Thoracic Surgery and possible later expansion into other clinical areas.

You will work with the sales and training teams, stay in close contact with the European marketing group, and help shape the regional marketing strategy alongside the Sales Specialty Manager and sales leadership.

The company, founded nearly 30 years ago around the idea of less invasive surgery, is a global leader in robotic-assisted and minimally invasive care. The team is made up of engineers, clinicians and innovators.

Responsibilities

• Study the local market, including open and minimally invasive surgery rates, national outcomes, surgeon, patient and hospital segments, reimbursement levels, current surgical techniques and key opinion leaders.
• Apply the company's global marketing standards locally, building clinical knowledge of the operating room and robotic applications.
• Identify and develop speaker, teacher, case observer and executive KOLs who show strong technique, good outcomes and skilled use of the technology.
• Gather clinical, economic and strategic evidence on leading surgeons and hospitals so they can serve as references.
• Build and maintain relationships with relevant surgical and executive societies.
• Plan and run marketing activities on a set timeline and budget, coordinating with the Marketing Director for France and Benelux and the events team, and working with the European marketing group and local sales leaders.
• Work with clinical and capital sales teams to analyse the market, pick targets and plan actions in a competitive environment.
• Maintain strong knowledge of the company's product range and the clinical uses it serves.
• Create corporate clinical and capital marketing and sales tools that support short- and long-term procedure, product and system sales goals.
• Work with surgeon champions to design and deliver robotic education programs and symposia that build skill and use.
• Train proctors in safe, reproducible surgical technique with good clinical outcomes, drawing on their surgical and teaching skills.
• Help the Local Market Access Manager team develop cost-effectiveness and value strategies in key markets.
• Collect, analyse and share competitive data to guide positioning and initiatives.
• Check clinical and economic data against reference case observation centres, KOLs and proctors.
• Plan and deliver the company's presence at major national conferences, including robotics symposia, postgraduate courses, live surgical broadcasts and trade show booths.

Requirements

• A university degree in life sciences or business.
• At least 6 years of related experience, including clinical or product marketing at a therapeutic medical device company, or an equivalent background.
• Preferred: experience in General Surgery, Urology, Gynecology or Thoracic Surgery.
• Desired: strong clinical, surgical or operating room experience.
• Proven ability to position procedure and product messages and build sales support that drives adoption.
• A record of building and delivering clinical education and marketing programs that grow products and procedures.
• A track record of turning business insight into broad marketing strategies and plans.
• Experience managing departmental and cross-functional projects in medical devices or a related industry.
• Sound judgement in analysing data across varied problems and choosing the right methods to reach solutions.
• Strong project management skills: managing budgets, organising work, setting priorities and handling several tasks at once.
• A proven ability to influence peers and earn trust with a highly educated customer base.
• Excellent written and spoken communication, teamwork and interpersonal skills across many stakeholders.
• Strong knowledge of the MS Office suite.
• Fluent in English and Dutch.
• Plus: French.
• Field-based role with travel of up to 50%, both domestic and international.

Conditions

This is a field position based in the Benelux region with up to 50% travel, both domestic and international.

Some roles may be subject to U.S. export controls for candidates who are nationals of embargoed or sanctioned countries; offers then depend on an approved export license and/or a Technology Control Plan before the start date, and licensing can take 3 to 6 or more months while a plan adds about 2 weeks.

Applicants with arrest or conviction records are considered under applicable fair chance laws.

The job level may differ from the one listed, and pay will be based mainly on the level filled and the candidate's qualifications, in line with the law.