Marketing Manager

Description

The role is a people leadership and senior advisory position within the Property Marketing COE, leading a team of Marketing Specialists and Senior Marketing Specialists.

The manager builds and runs strategic marketing programs for brokerage teams and investor clients, working with COE leadership, design, content, web/video and other marketing partners.

The work suits an organized, strategic, self-motivated leader with strong marketing expertise who enjoys developing people in a fast-moving, collaborative, sales-driven setting.

Responsibilities

• Lead a team of roughly 5 to 8 Marketing Specialists and Senior Marketing Specialists, covering daily leadership, coaching, mentoring and performance management.
• Set clear expectations and accountability, and build an environment where people collaborate, grow and perform well.
• Learn each team member's strengths, development areas and career goals, and offer targeted coaching and stretch assignments.
• Hold regular one-on-ones, give ongoing feedback, contribute to performance reviews, and deal with performance or conduct issues when they arise.
• Help onboard and train new hires, and reinforce COE processes, tools, standards and best practices.
• Find ways to build the team's skills in marketing, strategy, project management, client service and communication.
• Encourage a collaborative culture where people share knowledge, solve problems together and work across markets and disciplines.
• Act as a senior marketing resource and strategic adviser to specialists, brokerage teams and key stakeholders.
• Guide the creation of property marketing strategies that fit client goals, audiences, positioning and wider business objectives.
• Help the team turn complex property information, market conditions and brokerage goals into clear, persuasive strategies and campaigns.
• Oversee high-profile, complex or sensitive work, and step into client and brokerage conversations when needed.
• Build and maintain strong relationships with brokerage teams and key stakeholders, and look for ways to improve service and partnerships.
• Coach the team to manage broker and client expectations, handle difficult conversations, and offer considered recommendations instead of just carrying out requests.
• Make sure recommendations and deliverables meet a high quality bar and reflect the company's brand and market position.
• Work with national COE leadership to develop and keep improving practices that support operational excellence and a scalable marketing model.
• Manage team workload and resourcing by balancing priorities against complexity, deadlines, capacity and individual strengths.
• Track project activity, deadlines and workload to spot capacity gaps, project risks and service issues early.
• Make sure the team follows established workflows, project management practices, service-level expectations and COE processes.
• Use project tools, reports and team data to understand workload, productivity, resource needs and areas to improve.
• Keep leadership informed about team capacity, performance, emerging problems and resource needs.
• Find recurring workflow or service problems and design fixes that improve efficiency, consistency and the experience for brokerage teams and clients.
• Support rollout and adoption of new processes, tools, technologies and marketing capabilities across the team.
• Work closely with graphic design, content, web/video, digital marketing and other internal teams to deliver integrated property marketing.
• Make sure specialists scope projects, set objectives, brief creative partners clearly and see projects through to completion.
• Help resolve workflow, communication or project problems between marketing and other teams.
• Build strong working relationships with peers in similar roles to share best practices and stay consistent nationally.
• Take part in wider COE initiatives, training, process development and strategic programs as required.
• Keep up with commercial real estate marketing trends, emerging technologies, digital capabilities and best practice, and pass useful knowledge on to the team.

Requirements

• A bachelor's degree and 5 to 8 years of senior-level marketing experience.
• Experience managing, mentoring or leading marketing professionals is strongly preferred.
• Commercial real estate marketing experience is strongly preferred.
• Experience in a fast-paced, client-facing, professional services, agency or sales-driven environment is preferred.
• A strong grasp of integrated marketing strategy across branding, print and digital, email, websites, presentations, advertising and other property marketing channels.
• Strong people leadership: you can coach, develop and motivate people and hold them accountable.
• You can manage both high performers and people who need more coaching, direction or performance management.
• Good business sense, with the ability to understand brokerage and client goals and turn them into effective marketing strategies.
• Excellent project management, organization and prioritization skills, with the ability to oversee several projects and team workloads at once.
• Strong interpersonal and communication skills, and the confidence to work directly with senior brokerage professionals, clients, leadership and cross-functional partners.
• You can handle difficult conversations, manage expectations, solve problems and give clear recommendations.
• Experience with project management platforms and marketing technology is strongly preferred.
• You can read workload, project and performance data and use it to make sound management and resourcing decisions.
• High attention to detail, alongside the ability to think strategically and keep the wider business objective in view.
• Self-motivated and proactive, able to take initiative, make sound decisions and work well within a collaborative team.
• A demonstrated commitment to operational excellence, continuous improvement and building high-performing teams.
• The company will not pay less than minimum wage for this role.

Conditions

Pay is competitive and depends on factors such as collective bargaining coverage, geographic location, market rates, and the candidate's experience and qualifications.

The stated salary range is $97,750.00 to $115,000.00.

Eligibility for pay and benefits may vary by geographic location, hire date, total hours worked, job type, business line and collective bargaining agreements.

The company is an equal opportunity employer covering all protected groups, including protected veterans and individuals with disabilities, and does not tolerate discrimination.

Candidates needing an accommodation to apply can call the ADA line at 1-888-365-5406 or email, quoting the job title and location.

Benefits

• Eligible employees can enrol in benefit programs that generally include health, vision and dental insurance, flexible spending and health savings accounts, retirement savings plans, life and disability insurance, and paid and unpaid time away from work.