Director, Audience Development & Digital Marketing (Parental leave 12 Months FTC)

Description

The company is hiring a senior audience development and digital marketing director on a fixed-term contract covering a 12-month parental leave.

The role focuses on growing fan audiences and driving sales for new releases and catalogue titles across the client roster, and includes acting as a strategic marketing lead across the team.

Responsibilities

• Help the Marketing Strategists plan and run strategies that build artists' own fan audiences through email and SMS.
• Act as the main UK contact for CRM and audience development, promoting good practice with the company's internal and third-party tools.
• Create scalable acquisition frameworks and benchmarks that work across artists, genres and campaign types.
• Set campaign KPIs and benchmarks for each acquisition channel, market, artist and campaign type.
• Write case studies and best-practice guidance so successful acquisition approaches can be scaled across the organization.
• Support the Marketing Strategists on creative, innovative campaigns, and work with the Paid Media team on digital ads across Meta, TikTok, Google, Snapchat, Spotify and other platforms.
• Look for artist and label development opportunities, using internal resources and outside tools or services that could strengthen campaigns.
• Work across departments to deliver digital and real-world marketing activations, and build fan community relationships that increase campaign reach and effectiveness.
• Spot problems early and propose solutions to keep release campaigns on schedule.
• Balance label needs with flexibility, reacting quickly to priorities that arise outside the normal process while keeping the longer vision in view.

Requirements

• At least 5 years in audience development, digital marketing, fan acquisition, growth marketing or a related field, in the music industry or a similar sector.
• A proven record of building and running campaigns that grow audiences.
• Genuine interest in the music business and a wish to build a career in it.
• Deep knowledge of social media platforms and their current trends and updates.
• An understanding of digital service providers and how they can be used in campaigns to boost music consumption and discovery.
• Strong skill with analytics tools to track and interpret release performance, trends and metrics.
• Preferred: basic Photoshop, HTML and video editing skills.
• Excellent verbal and written communication, able to liaise between artists, labels, internal teams and external clients.
• A plus: familiarity with Google Suite and project management software.
• Strong project management across several campaigns at once, with a highly organized, detail-focused approach, multitasking and prioritizing to tight deadlines.

Conditions

Fixed-term contract of 12 months, covering parental leave.

Based in the London office, where the team meets Monday to Thursday; Fridays may be worked remotely.

The company is an equal opportunity employer and assesses applicants on merit, without regard to sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Benefits

• Private medical cover, a generous pension scheme, life assurance and income protection.
• Music industry perks.
• Time off over winter break.
• Investment in professional growth and development.
• A modern office environment.
• Opportunity to contribute to social impact, diversity, equity and inclusion initiatives.