Product Marketing Manager

Description

The role is for a Product Marketing Manager who turns market trends, customer problems and product developments into stories, content and formats that help the company grow.

The work goes past standard positioning and launch collateral. You would work with Sales, Customer Success, Technical Product Marketing and business leaders to find what customers need to understand and decide how to explain it, through formats such as use-case guides, webinars, customer presentations and on-camera explainers about security trends.

The team wants someone who proposes ideas and sees them through to something useful for the business, not only someone who carries out assigned tasks.

Responsibilities

• Build go-to-market content and resources that help prospects and customers grasp what the product does and why it matters.
• Work with Sales, BDRs, Customer Success and Operations to surface repeated customer questions, real challenges, competitive objections and holes in current materials.
• Produce presentations for customers and prospects, use-case guides, solution narratives, competitive resources, FAQs and other GTM assets.
• Design use cases that show how several product capabilities combine to address business and security operations problems.
• Turn security trends, competitor moves and market changes into messaging, thought leadership and customer materials.
• Draft concepts, titles, abstracts and storylines for webinars, events, executive decks and conference talks.
• Present in webinars, videos, lightboard sessions, customer calls and internal product training.
• Work with Technical Product Marketing to convert technical features into clear business value and market narratives.
• Write website copy for product, solution, use-case and market pages.
• Talk with customers, prospects, Sales and Customer Success to find chances for new content and GTM activity.
• Collaborate with Content and Creative to produce videos, decks, interactive pieces and written work.
• Collect market and competitor intelligence from customers, internal teams, analysts and industry research.
• Contribute to efforts that win new customers, grow existing accounts, build awareness and adoption, and keep customers.

Requirements

• A bachelor's degree in a related field.
• Professional experience in product marketing, content marketing, go-to-market strategy or a similar marketing role in cybersecurity.
• Working knowledge of cybersecurity concepts, industry trends, enterprise security problems and what security operations teams need.
• Strong writing and storytelling skills, especially for turning complex security topics into content people want to read.
• Experience producing customer-facing presentations, marketing content, webinars, use-case material or other GTM resources.
• Ability to generate original ideas and move from vague business needs to finished content on your own.
• Confidence presenting, leading discussions and speaking to different audiences.
• Experience working across functions with Sales, Customer Success, Product, executives or other business teams.
• Understanding of how content and messaging support acquisition, expansion and retention.
• Curiosity about security trends, customer pain points, competitors and new technologies.
• Strong organization, with the ability to run several projects from concept to delivery.
• Uncommon: cybersecurity certifications such as CompTIA Security+, CISSP or other relevant ones.
• Uncommon: marketing experience with enterprise security platforms, SOC solutions, AI-driven security or security operations technology.
• Uncommon: experience hosting webinars, moderating panels, presenting on camera or making educational videos.
• Uncommon: experience building competitive battlecards, cross-product use cases or customer value narratives.
• Uncommon: a record of spotting content opportunities early from customer or market signals.
• Uncommon: experience turning complex technical subjects into business-focused stories.
• Uncommon: experience writing executive thought leadership or speaking at industry events.
• Uncommon: a portfolio of original GTM content, presentations, videos or market-facing work.