Marketing Director, Mission Critical Industries

Description

The company is a global leader in thermal management, mission-critical building systems, energy efficiency and decarbonization. It helps customers use energy more productively, cut carbon emissions and run with the precision and resilience that data centers, healthcare, pharmaceuticals, advanced manufacturing and higher education require.

The company has been operating for more than 140 years. It combines advanced technology, lifecycle services and a large field organization to deliver results for customers.

This Director role leads marketing strategy for the company's key mission-critical verticals, including pharmaceuticals, healthcare, advanced manufacturing, data centers and other complex operating environments. You will build and scale a vertical marketing playbook that grows pipeline and revenue, strengthens market position and deepens customer engagement.

The role sits in a highly matrixed organization, so you will work with business leaders, commercial teams, product management, field marketing, communications and digital marketing. Together you will build growth strategies tied to business goals and the company's business system, with measurable programs and clear performance indicators.

You will shape the company's mission-critical marketing strategy by turning customer and market insight into positioning, value propositions and demand generation. You will spot emerging customer needs, trends and competitive openings, and use market intelligence, customer insight and analytics to build go-to-market plans. The role calls for executive partnership and a clear focus on business outcomes across the customer lifecycle.

Responsibilities

• Own the mission-critical growth strategy with P&L leaders, covering pipeline creation, revenue growth, market expansion, customer retention and lifecycle growth across the offering portfolio.
• Build and run vertical growth plans that match strategic objectives and long-term revenue targets.
• Lead and develop a marketing team, and coordinate matrixed resources across regions, business units and functions.
• Advise executive leaders on mission-critical opportunities, market dynamics, customer trends and competitor moves.
• Define customer segments, account priorities and buyer profiles with commercial and sales teams.
• Keep refining global value propositions, messaging, campaign frameworks and content strategy so the company stays differentiated and relevant.
• Design and run integrated campaigns across digital, content, ABM, events, thought leadership and field marketing, aimed at measurable results.
• Set up measurement frameworks, dashboards and KPIs, and use them to judge effectiveness and direct investment.
• Work with sales and marketing leaders to track campaign impact, improve results and raise marketing's contribution to pipeline and revenue.
• Promote customer-centric marketing that turns complex technical offers into clear business value stories.
• Keep work aligned with brand standards, web and social media standards, lead management, campaign governance and marketing best practice.
• Use AI-enabled tools, automation and advanced analytics to improve effectiveness, efficiency and scale.
• Build relationships with industry influencers, partners, analysts, customers and subject matter experts.
• Manage budget planning, agencies, resource allocation and reporting to get the best return.
• Foster a culture of innovation, accountability, collaboration and continuous improvement.
• Focus areas include buyer personas and end-to-end customer journey mapping; vertical value propositions and messaging; industry offer positioning and solution storytelling; customer impact narratives and success stories; competitive intelligence and market positioning; demand generation and ABM; pipeline acceleration and revenue-focused initiatives; thought leadership and industry influence; subject matter expert engagement and advocacy; integrated content and digital engagement; sales enablement tools and customer assets; market segmentation, targeting and opportunity assessment; performance measurement and ROI optimization; and executive stakeholder engagement and communication.

Requirements

• Bachelor's degree in marketing, business, communications or a related field.
• 8+ years developing and leading global marketing strategy, ideally in commercial services, building technologies, industrial or mission-critical sectors.
• 4+ years leading and growing high-performing marketing teams.
• 4+ years analyzing marketing performance, campaign effectiveness and customer engagement metrics.
• A proven track record building go-to-market strategies, value propositions, demand generation programs and integrated campaigns that deliver measurable business results.
• Strong analytical and strategic thinking, including building marketing dashboards, metrics and executive-level reports.
• Ability to influence executives and lead cross-functional work in a complex, matrixed organization.
• Experience managing budgets, external agencies and marketing technology platforms.
• Advanced skill using AI tools and emerging technology to improve marketing effectiveness, content quality, speed and cost efficiency.
• Excellent communication, presentation and storytelling.
• Customer-focused, with strong commercial judgment and a drive to deliver growth.
• An approachable, collaborative and energetic leader with open communication and the ability to inspire people at every level.
• A strong team player who builds engagement, accountability and enthusiasm across diverse stakeholder groups.

Conditions

Hiring salary range is $150,000-$200,000. Final pay depends on education, experience, knowledge, skills and abilities, internal equity and market data.

A bonus plan is available, based on individual, group and corporate performance.

The posted range is the target compensation. Candidates whose background goes beyond the typical profile and warrants consideration outside the range are encouraged to apply.

Technology-assisted tools, including AI, may be used to help identify and evaluate candidates. All hiring decisions are made by human reviewers.

Benefits

• Competitive base pay
• Competitive benefits package
• Paid vacation, holidays and sick time
• 401K, medical, dental and vision care
• Cross-training and on-the-job development opportunities
• Collaborative, encouraging team environment
• Safety commitment under the Zero Harm policy