Field Marketing Manager, Americas

Description

Role Summary

The Field Marketing Manager - Americas owns the regional marketing plan and orchestrates a focused portfolio of Sales-prioritized account, industry, customer-expansion, and event-led programs. The role translates global Demand Generation and Industry Marketing plays into coordinated local action, applying country, language, privacy, procurement, buyer-context insight and account action.

The role is accountable for prioritization, multi-country activation, and marketing contribution to pipeline- not for providing equal coverage to every country, vertical, account, or partner motion or for independently executing every specialist activity.

Responsibilities

• Build and maintain the Americas regional marketing plan, quarterly priorities, investment recommendations, activation calendar, and pipeline-gap plan with Sales leadership.
• Prioritize a manageable portfolio of named strategic accounts and priority segments. Drive bespoke account activation only for the agreed Tier 1 account set; use scalable one-to-many programs for remaining priority accounts.
• Co-own regional ABM orchestration with Demand Generation: provide account and market context, validate priority accounts and signals, recommend next-best actions, and lead regular Sales/Marketing inspection of agreed account plans.
• Activate approved global industry, customer-expansion, and demand programs locally. Select a limited number of highest-impact plays each quarter rather than running every vertical motion simultaneously.
• Coordinate the right intervention for agreed priority accounts and opportunities, such as targeted nurture, SDR/BDE/AE outreach, workshop, pre-sales session, executive engagement, customer proof, event activation, or recycle path.
• Own the regional marketing calendar and surface overlaps, coverage gaps, account gaps, budget/capacity trade-offs, and required support from central teams, agencies, and shared services.
• Provide high-quality contact, account, and engagement data, including campaign source, activity history, account context, and recommended next actions, to support consistent lead management and sales engagement processes.
• Coordinate partner participation only when it is material to an approved account plan or campaign, working through the appropriate Partner Marketing and channel teams.
• Support a limited number of Sales-prioritized early-stage opportunities only where there is a named account, a buyer or deal hypothesis, an agreed Sales owner, and a defined marketing intervention that can test urgency, access, or business case.
• Provide actionable regional insight on buyers, competitors, program performance, conversion, and route-to-market conditions to central teams and leadership.
• Your Background
• 6-9+ years in B2B Field, regional, ABM, demand, strategic event, or revenue marketing.
• Direct partnership with enterprise Sales and technical account teams; experience coordinating multi-channel account programs.
• Experience across cloud/infrastructure plus embedded/industrial/edge technical markets.
• Strong CRM, marketing-automation, and account-data literacy; ability to turn data into practical account action plans.
• Experience orchestrating workshops, executive programs, customer proof, partner activity, events, and post-program follow-through.
• Strong project management, stakeholder influence, prioritization, and commercial judgment.

Benefits

• You grow at Aptiv . Aptiv's winning culture is global by design. We bring together diverse perspectives, cultures, and business contexts to solve our customers' toughest challenges. In this environment, every individual can grow, lead, and make an impact, regardless of background, because inclusion fuels how we innovate and win.
• You make an impact at Aptiv. One of the strengths of humanity is our drive to progress, to improve, to achieve more tomorrow than we did yesterday. People need solutions they can trust when it matters most. At Aptiv, you are building those solutions every day.
• You have support at Aptiv. We ensure you have the resources and support you need to take care of your family, your physical health, and your mental health with a competitive benefits package
• Your Benefits at Aptiv:
• Workplace Flexibility: Hybrid Work.
• Company-sponsored health, dental, and life insurance.
• Income protection through short and long-term disability coverage.
• Matching RRSP.
• Vacation and various time off policies to encourage work-life balance.
• Well-being programs: Employee assistance program, mental well-being through Unmind .
• Learning benefits: LinkedIn Learning subscription and seminars.
• Meet the Next Generation Aptiv
• At Aptiv, we deliver innovative solutions that people trust when it matters most.
• Progress is never static. It is about reaching further, exploring new possibilities, and enabling mobility. Aptiv empowers customers to create solutions people rely on—advancing safety and autonomy in Automotive and Commercial Vehicles, enabling mission-critical performance in Aerospace & Defense, and powering intelligent systems across Energy, Enterprise, and Telecommunications. We also drive precision and efficiency in Industrials & Robotics and support life-critical innovation in Medical technologies.
• Guided by our winning culture and values to Think & Act Like Owners, as One Team, and Play to Win, we turn commitment into results and achieve more together.
• Join Us to Deliver Innovative Solutions That People Trust!