Manager, Brand Marketing

Description

CONSUMER INSIGHTS

Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution

Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region

Constantly identify emerging consumer trends and identify opportunities for Red Bull Marketing to activate consumers in new and exciting ways

REGIONAL BRAND MARKETING

Protect brand equity by ensuring all local brand efforts (Brand, Sports, Culture properties) are executed in line with national/global strategy and guidelines, providing feedback and coaching to local teams

Develop and execute innovative, insight-driven 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity, engagement, relevance, and consumption

Own creative asset development, brief writing, and approval processes for distinctive assets seen in-store, online, and in the field

Ensure consistency of strategy across each campaign element, building tools and resources that drive “best-in-class” execution

Drive Occasion strategies across work, socializing, study, fitness, and gaming by translating insights into integrated, cross-functional campaigns—ensuring consistent strategy, best-in-class execution, and sustained brand and consumption growth

Collaborate with regional Sports, Culture, and Media Network teams to optimize outcome of brand initiatives

Contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results and sharing learnings throughout campaign development & execution

Leading translating National campaigns into Regionally relevant strategies and execution plans

Support strategically identifying the most relevant local “big moments” to win in priority markets, and close gap vs key regional goals

BEVERAGE INITIATIVES AND SALES SUPPORT

Lead all regional product launches, building & developing cross-functional plans within the region

Ensure regional look & feel utilizes national marketing assets when possible while also following national/global creative guidelines

Leverage national programming to drive sales in regional retail accounts

Ensure national product strategy is translated properly at local events by aligning with Beverage Initiatives team on event product planograms and working with event managers to execute the plan properly

Identify local nuances that national Brand team needs to consider in the POS development process

Ensure POS strategy is being executed properly including: leading local market visits, sharing real-time feedback with distribution teams and delivering recaps with learnings and opportunities back to national Brand team. Working with On Premise marketing team to ensure that On Premise teams have the right creatives and tools to drive compelling messaging at the point of sale

Identify regional event barters that can be leveraged for Sales and Shopper Marketing

ADVERTISING & CREATIVE

Provide Advertising Team local insights to guide the planning and execution of regional advertising plans

Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers

Develop clear creative briefs to ensure agencies deliver world class creative output

BUDGET MANAGEMENT, REPORTING & BRAND STANDARDS

Ensure consistency of strategy across each campaign element, driving “best-in-class” execution

Develop appropriate and measurable marketing objectives for all campaigns

Closely manage Brand Marketing budgets within the region

Consistently monitor and share competitive marketing activations with National Brand team

Requirements

• 4+ years of brand marketing experience
• Strong experience in consumer marketing and retail activation, preferably in a CPG environment
• An understanding and working knowledge of digital and social media
• Experience curating and implementing strategies in local markets
• Experience managing budgets and working with traditional and non-traditional brand marketing strategies
• Project management experience delivering projects from ideation to execution
• Success in collaborative and creative environments
• Additional Information
• This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
• The base salary range for this position is $85,600- $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
• Our current Benefits include:
• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
• Company Description
• The Region Brand Marketing Manager (BMM) leads regional marketing efforts to drive top-of-mind awareness, brand affinity, relevance and consumption – ultimately winning new users and building brand love. BMMs embody our commitment to giving a ‘local face to a global brand’ by creating, planning, and executing innovative local brand campaigns, while ensuring consistent and accurate brand representation. As a key member of the Marketing team, you’ll lead the development and execution of local consumer-focused marketing programs that bring the brand to life by utilizing multiple facets of the marketing mix.