Regional Marketing & Growth Manager, LatAm

Description

The company makes a fast-growing AI creative platform that millions of people use to make images, videos, stories, ads, and other content.

This is the first dedicated marketing and growth role for LatAm, starting with Brazil. You will own how the company wins over and grows its creator base in your market.

You will choose which audiences to target, which channels to fund, which partnerships to pursue, and how local interest becomes active users and paying customers.

The company is a small team that moves quickly, takes ownership, and works without a fixed playbook.

You will work with the global Growth, Product, Creative, and Marketing teams to carry out the regional plan.

You will have room to build local relationships, test new ideas, and shape both the product and how it reaches the market.

You should have spent years working in the market and be well connected to its creative and digital culture. You know what people watch, share, and make, which communities and voices matter, and how people find and adopt new tools.

Responsibilities

• Set the regional plan, including priorities, goals, channel strategy, and budgets, and use local insights and performance data to decide where to invest and what to scale.
• Run local campaigns across social, content, paid acquisition, and other relevant local channels, and adapt global launches with messaging, creative, and use cases that fit the market.
• Build local relationships with creators and run partnerships, workshops, meetups, and community programs that drive adoption, advocacy, and referrals.
• Adapt messaging, creative, the website, and the product experience so they feel natural to local users while staying consistent with the global brand.
• Bring user feedback and growth opportunities to the global team, and help improve onboarding, conversion, and retention.
• Manage local agencies and partners against clear expectations.
• Expand into other markets across the region, building local partnerships and adding language support where needed.
• Do hands-on work yourself: write campaign copy, recruit creators, organize workshops, and review conversion data.

Requirements

• At least 6 years in marketing, growth, or go-to-market roles, ideally in consumer technology, SaaS, subscription products, or creative tools.
• Substantial experience working in Brazil or LatAm, with deep local knowledge, current relationships, and a clear understanding of social platforms, creator culture, consumer behavior, and marketing channels.
• A track record of measurable growth, with a clear account of what you owned, what you tried, and how it affected acquisition, adoption, conversion, or revenue.
• Experience delivering across several areas such as digital campaigns, creator partnerships, community, events, and product launches, and willingness to learn the rest.
• Good judgment in adapting a global brand to local expectations across messaging, creative, and user experience.
• Creative and analytical skill: you can give useful feedback on an ad or video and use performance data to choose what to test next.
• You can set your own priorities, manage partners, and move projects forward across teams and time zones.
• Interest in AI creativity, curiosity about how people use AI tools, and willingness to use the product yourself.

Conditions

Full-time.

Based in São Paulo or remote in Brazil, or based in the SF Bay Area with experience in the LatAm market.