Growth Lead

Description

The company runs the company, a household AI agent that handles bills and admin such as switching energy, buying insurance, cancelling subscriptions and managing the family calendar. Nearly 250,000 UK households have signed up, with new ones joining every minute.

The team of about 30 runs one agent across energy, broadband, mobile, insurance, mortgages and subscriptions, with more areas being added. Each area has its own suppliers, rules and failure modes. A person or small team owns each problem from finding it in data or customer conversations through to shipping the fix, and because the agent acts, results show up quickly.

The company is growing more than 20x year on year, has a market-leading NPS above +80 and manages well over half a billion pounds of household spending. It has raised more than $30M from Heartcore, Mosaic and founders of Monzo, GoCardless, lastminute.com and Onfido.

This is a Growth Lead role focused on influencer, one of the core acquisition channels, run as a repeatable system rather than a set of relationships. You will start on influencer for the first three to six months and then take on more channels. Influencer may later split into micro-influencer volume, macro-influencers, performance, and brand and ambassadors, so you will have a real say in shaping the team.

You will report to Ezra, Head of Growth, and have one to two growth associates supporting you.

Responsibilities

• Run influencer campaigns from start to finish: find creators, reach out, negotiate, brief, approve content and review performance.
• Decide what creators are worth, set fees and structure deals that work for the company.
• Own performance against volume and CAC targets, and act quickly when results fall behind.
• Run high-volume outreach to micro-influencers and manage agency relationships alongside it.
• Write strong briefs and give clear feedback on creator content so it converts.
• Reduce manual work over time by using AI, internal tools and better processes as the channel grows.

Requirements

• You have run influencer or creator acquisition hands-on, ideally at a startup, and owned a clear result.
• You have built or automated part of a channel yourself, such as sourcing, outreach, negotiation, tracking or payments.
• You are commercially minded and numerate, and comfortable negotiating and working with CAC, conversion rates, budgets and targets.
• You judge success by whether content drove customers, not by views or reach.
• You have good creative judgement and know what works with creators and audiences on Instagram, TikTok and YouTube.
• You are comfortable in a start-up, taking ownership, working things out and adapting as the company grows.
• You are a process and automation thinker who uses AI tools in your own work. You do not need to be an expert, but you already use them.
• You are urgent, hungry and happy doing hands-on, high-volume work yourself. You do not need to be an engineer, but your instinct is to build tools yourself rather than ask engineers to.
• This is likely not a fit if your experience has mostly been with a large team, an agency or engineers doing the hands-on work for you.

Conditions

Reports to Ezra, Head of Growth, with one to two growth associates.