Senior Salesforce Consultant (all genders) - focus Marketing Cloud

Description

You will join a global team of 2,500 experts across international teams, working on projects that connect software, data, AI and human expertise to build digital products, services and operating models with measurable business impact.

The role is a senior Salesforce consultant and requirements engineer role. You design and improve data-driven marketing processes and customer journeys on the Salesforce Marketing Cloud, then turn business needs into requirements that agile development teams can build.

You act as the main link between marketing, business departments, product owners and technical delivery.

The company puts people and genuine human connection first, and offers a supportive, inclusive workplace.

Responsibilities

• Analyse and improve CRM, campaign and marketing automation processes.
• Capture, structure and prioritise business requirements.
• Write epics, user stories, acceptance criteria and process models.
• Design automated, personalised customer journeys.
• Advise on Salesforce Marketing Cloud features and best practices.
• Develop target group, segmentation and personalisation concepts.
• Advise on the use of marketing data, consent and communication preferences.
• Run and moderate workshops with marketing, business departments and stakeholders.
• Support implementation with business guidance, testing and acceptance.
• Work closely with architecture, development, data and UX teams.
• Support product owners in agile projects, for example using Scrum or SAFe.

Requirements

• 6 to 8 years of experience as a Salesforce consultant, business analyst or requirements engineer.
• Solid knowledge of Salesforce Marketing Cloud and its core functions.
• Experience with Journey Builder, Automation Studio, Email Studio and Contact Builder.
• Experience in marketing automation, customer journey management and campaign processes.
• Understanding of data models, audience segmentation and personalisation.
• Experience in requirements engineering and business process analysis.
• Good knowledge of agile methods such as Scrum or SAFe.
• Confident handling of user stories, story mapping and backlog management.
• Strong communication, moderation and presentation skills.
• An analytical, structured way of working and a strong customer focus.
• Proven Salesforce certifications, at least Marketing Cloud Administrator and Marketing Cloud Consultant.
• Fluent German at C1 level or higher, which is mandatory because the role involves regular communication with German-speaking clients.
• Automotive know-how.
• Experience in CRM, marketing or customer engagement projects in the automotive sector.
• Understanding of how manufacturers, market organisations, dealers and end customers work together.
• Knowledge of typical automotive marketing processes and customer journeys.
• Experience with target-group communication across the customer lifecycle.
• Ability to turn the needs of different markets and stakeholders into scalable solutions.
• Strong customer, marketing and solution orientation.
• Ability to work independently and in a structured way.
• Strong advisory and communication skills.
• Confident presence when dealing with marketing, business departments and management.
• Ability to combine business and technical perspectives.
• Team spirit and enjoyment of interdisciplinary collaboration.

Conditions

Hybrid working model with a high degree of flexibility.

Equal opportunity: all applications are welcomed equally, and discrimination and harassment are not tolerated.

Benefits

• Professional and personal development through training programmes, free language courses, competence centres and an active tech community.
• Flexible work-life balance with hybrid work, workation, flexible hours, parental support and sabbaticals.
• Engagement in a Sustainability Hub, diverse communities, a Diversity Taskforce and after-work activities.
• Public transport tickets, job bikes, health offers, supplementary insurance, a pension plan and various discounts.