Marketing Manager I/II, HCP - Migraine

Description

This role is open at Grade 18 or Grade 19, and the level depends on your experience, skills and overall qualifications.

Candidates may be based in New Jersey or Illinois.

You will plan and run HCP marketing for the migraine portfolio, with the goal of growing the franchise and helping more patients reach treatment.

You will work in a team with migraine marketing, the sales force, medical affairs, market research, sales training, regulatory and other franchise marketing groups.

You will also coordinate agencies, consultants, key opinion leaders and co-marketing partners to meet launch goals.

Responsibilities

• Know the patient well and make sure all marketing fits what the target audience needs.
• Build bold, workable go-to-market plans that are backed by clinical and financial evidence.
• Turn brand strategy and HCP insights into an omnichannel plan covering priority audiences, target behaviours, channel roles, content and a joined-up customer experience across personal and non-personal promotion.
• Run field and digital HCP touchpoints, including sales materials, email, websites, paid media, virtual and in-person programs, point-of-care and newer channels, so content, timing and calls to action line up.
• Use customer feedback and research to track progress against brand milestones and recommend strategy changes.
• Work with internal and external partners to keep strategy consistent and promotional material compliant with regulations.
• Build omnichannel measurement frameworks and use channel, content, engagement and business data to judge campaigns, improve the channel mix and customer journey, guide investment and protect return on investment.
• Spot problems early and come up with creative solutions.
• Manage the marketing budget for your area.
• Juggle several complex projects, planning carefully and following through to deliver accurate work on time.
• Review program results regularly and suggest changes to strategy or tactics.
• Explore how new technology can be used in marketing within a regulated setting.
• Keep the sales force informed about marketing programs.
• Apply marketing concepts such as brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, objectives, and patient segmentation in your plans.
• Significant work activity: sitting for long stretches, more than 2 consecutive hours in an 8 hour day.

Requirements

• Bachelor's degree.
• Marketing experience that shows you have built skills across marketing.
• Preferred: MBA.
• Required: at least 5 years of pharmaceutical industry experience. Preferred: sales or marketing experience.
• Preferred: a track record of building integrated HCP omnichannel programs in a regulated setting, including customer journey design, audience segmentation, channel planning, content orchestration, campaign measurement and optimization.
• Key competencies: collaborate well, get results through others and influence them.
• Key competencies: manage projects efficiently, communicate clearly, and think analytically and strategically.
• Key competencies: stay current on market trends and competitor practices.
• Key competencies: deliver the goal plan and work in line with the company's ways of working and leadership attributes.

Conditions

The posted base pay range is the company's good-faith estimate at the time of posting. Actual pay depends on factors such as location and may fall above or below the range, which may change.

This job is eligible for long-term incentive programs.

Bonuses, commissions, incentives and benefits remain at the company's sole discretion until paid and may change under applicable law. No pay counts as wages until it is earned, vested and determinable.

The company is an equal opportunity employer and welcomes veterans and people with disabilities.

Open to applicants in the US and Puerto Rico only.

Benefits

• Paid time off for vacation, holidays and sick leave.
• Medical, dental and vision insurance, plus a 401(k), for eligible employees.