Director, Digital Acquisition Marketing

Description

The company is a leading provider of medical insurance for cats and dogs in North America, and it works in a collaborative, casual, pet-friendly environment.

This leader will own digital acquisition, bringing in prospective pet owners and turning them into the company members.

The role joins paid media, SEO, email and SMS into one connected path, from first interest to enrollment.

You will set the acquisition strategy, look for new demand, and improve channels to bring in qualified traffic and grow enrollments.

You will guide paid media and the prospect email and SMS programs, from audience segments and messaging through testing and tuning.

The ideal person is a strategist who also runs the details, uses data for spending decisions, questions existing approaches, and tests new ideas.

You will manage a team that handles daily execution and work closely with eCommerce, Brand, Sales, Analytics, MarTech and Technology.

Responsibilities

• Build and carry out acquisition plans that widen reach, capture demand and add enrollments.
• Find and test new audiences, channels, technologies and tactics that could unlock growth.
• Set paid media strategy, budget and results across paid search, social, display and programmatic, and emerging channels.
• Manage agency and vendor relationships, weighing enrollment volume against acquisition efficiency.
• Lead the prospect email and SMS programs, covering segmentation, messaging, campaign build, sending, testing and optimization.
• Sharpen prospect communications through better targeting, personalization, timing and coordination across channels.
• Use performance data and customer insight to rank opportunities, direct investment, and keep a disciplined test-and-learn roadmap.
• Lead and grow the acquisition team while working closely with eCommerce, Brand, Analytics, MarTech and Technology.

Requirements

• Bachelor's degree in marketing, business, communications or a related field, or equivalent experience.
• 10+ years of digital marketing experience, including leading acquisition or performance marketing.
• Deep experience building and optimizing paid media across paid search, paid social and other acquisition channels.
• Experience leading prospect email and SMS, including segmentation, campaign execution, testing and optimization.
• Solid understanding of acquisition funnels, audience strategy, personalization and customer behavior.
• Proven ability to manage large media budgets and decide spend based on performance and business outcomes.
• Strong analytical skills, with a record of turning marketing and customer data into action.
• Experience building high-performing teams and managing agencies and vendors.
• Cross-functional leadership across eCommerce, Brand, Analytics, MarTech, Creative and Technology.
• Able to thrive in a fast-paced setting, balancing long-term strategy with hands-on execution and constant optimization.
• Sees the big picture while driving execution.
• Data-driven and curious, with a habit of asking why and digging deeper.
• Thinks from the prospect's point of view.
• Results-focused, with a strong sense of ownership and accountability.
• Makes decisions and keeps moving in unclear or fast-changing situations.
• Communicates clearly, simplifies complex ideas and influences across teams.
• Builds strong relationships and brings others along as a collaborative leader.

Conditions

Base salary range of $145,000 to $160,000 USD, full-time.

Eligible for monthly bonuses on top of base salary.

New hires receive Restricted Stock Units that vest over 4 years.

Based in the Seattle, WA area on a hybrid schedule, with at least 3 days a week in the office.

Must be authorized to work for any U.S. employer; visa sponsorship or takeover of sponsorship is not available at this time.

The company is an equal-opportunity employer that values diversity.

Benefits

• Medical, dental and vision coverage at no cost to employees.
• 4 weeks of paid time off plus 9 paid float holidays, which you choose.
• 5-week sabbatical after 5 years of employment.
• Free health insurance for 1 pet, a dog or cat.
• Paid time off to volunteer at nonprofit organizations.
• Seattle office perks: free on-site gym, free dog walking for office pets during business hours, free parking, and paid ORCA cards.
• Open, casual, pet-friendly and fun office.