Senior Paid Social Consultant

Description

The company is a Growth Invention firm with more than 4,000 specialists that helps ambitious brands grow. It works across brand and media, experience, commerce, CRM, and technology and data, blending tech and marketing in equal measure, partnering closely with clients, and moving early on new ideas. Clients include Google, Lufthansa, Meta, eBay, and OpenAI.

You would join the Creative & Media team, which brings together creatives, influencer marketers, brand and content strategists, account managers, and programmatic and marketing automation consultants. The team combines storytelling and performance strategy with new technology to build digital experiences that keep clients coming back.

The company is looking for a Paid Social Specialist who takes initiative, enjoys learning, approaches problems with a can-do attitude, and wants to grow in paid social.

Responsibilities

• Build, launch, and optimise paid social campaigns on platforms such as Meta, TikTok, and LinkedIn.
• Analyse campaign data and write reports that give clients clear insights and practical next steps.
• Design and run A/B tests on ad variations, targeting approaches, and landing pages to improve performance.
• Monitor performance metrics regularly and adjust campaigns so they meet goals, KPIs, and client expectations.
• Plan and manage campaign budgets, and prepare paid social forecasts and media plans.
• Define and refine target audiences for ad targeting.
• Work with design teams on visuals and videos for ad campaigns.
• Set up conversion tracking, such as pixels or tags, with the data teams to measure campaign results.

Requirements

• Be open-minded, keen to learn, and committed to building your skills.
• Work carefully, manage campaigns accurately, and notice details.
• Keep track of the bigger picture while juggling several tasks.
• Think analytically.
• Have at least 5 years of hands-on paid social experience.
• Understand social KPIs and campaign optimisation, and analyse results using Excel, pivot tables, and platform data.
• Have experience with testing methods such as incrementality studies and brand or search lift studies.
• Have managed campaign budgets above 100K.
• Work well with cross-functional teams, clients, and stakeholders.
• Have used social advertising tools such as Smartly, Hunch, Adverity, and/or Sprinklr.
• Think proactively, bring creative ideas, and enjoy contributing your own.
• Follow paid social news and trends closely.
• Allocate and manage campaign budgets effectively to reach the outcomes you aim for.
• Live in Budapest and be able to start work at the Budapest office straight away.
• Speak English at a full working level.

Conditions

The role is based at the company's office in Budapest.

The company supports equal opportunity in hiring.

Benefits

• A supportive, creative team.
• Career growth in digital marketing and performance advertising.
• The company has been a Certified B Corp since 2021 and was named Agency of the Year at both The Lovies and The Webby Awards.
• Work with clients of all sizes, local and global, across many industries, and celebrate wins together.
• Training, development, and certifications to help you build your skills.
• An annual global month in which employees donate their skills to local charities.
• Benefits vary by location, so ask the recruiter for details.