Senior Director, Adult Consumer Group Portfolio & Marketing Strategy

Description

The adult audience business is one of the fastest-growing parts of the company, and this role sets its global marketing and portfolio direction.

You will define the global marketing and portfolio strategy for adult consumers, with a focus on key opportunity spaces.

You will shape the portfolio strategy and innovation roadmap, set the direction for audience marketing, and get the organisation behind that vision.

You will guide marketing investment decisions and raise the bar for through-the-line marketing across the company.

You will work closely with Markets, Channels and senior cross-functional leaders to turn consumer insight, business goals and brand opportunity into growth.

The team works across functions, combining commercial thinking, creativity and collaboration. It values curiosity, learning, different perspectives and measured risk-taking to pursue ambitious goals.

Subject to IPE evaluation result by Global Rewards.

The role is evaluated on business size, complexity, team size and similar factors.

Applications are reviewed on an ongoing basis. The company may amend or withdraw the job at any time, including before the advertised closing date, so apply early if interested.

Responsibilities

• Define and deliver global audience marketing strategies that turn consumer insight and business goals into growth.
• Lead global brand and audience strategy, linking consumer insight to marketing direction to improve relevance and commercial results.
• Lead large-scale global brand campaigns across media and digital channels that deliver significant commercial impact.
• Define the portfolio strategy and innovation roadmap around identified consumer opportunity spaces.
• Lead marketing teams that turn global audience strategy into campaign planning and execution.
• Build senior cross-functional agreement on audience marketing direction, marketing investment and go-to-market approaches across markets and channels.
• Direct marketing investment planning and budget allocation to support long-term growth.
• Build and manage strategic external partnerships that strengthen brand relevance, consumer reach or commercial performance.
• Translate global audience strategy into market-level marketing and go-to-market execution in a global organisation.
• Redesign marketing planning and performance management processes to improve campaign development, execution and effectiveness.
• Present go-to-market recommendations to markets, channels or customers and secure their support.
• Lead marketing organisations through major changes in campaign planning and execution.
• Within your first year, set a clear vision for how the company engages adult audiences and begin reshaping communications and go-to-market thinking and execution.
• Over time, help embed new marketing approaches, support portfolio expansion and work with Markets, Channels and senior leadership to sustain growth and stronger business performance.

Requirements

• Proven experience defining and implementing global audience marketing strategy that turns consumer insight, business goals and brand opportunities into growth.
• Experience leading global brand and audience strategy that connects consumer insight to marketing direction and commercial performance.
• Experience leading large-scale global brand campaigns across media and digital channels with significant commercial impact.
• Experience defining portfolio strategy and an innovation roadmap around consumer opportunity spaces.
• Experience leading marketing teams that turn global audience strategy into campaign planning and execution.
• Experience securing senior cross-functional alignment on audience marketing direction, investment and go-to-market approaches across markets and channels.
• Experience directing marketing investment planning and budget allocation for long-term growth.
• Experience establishing and managing strategic external partnerships that strengthened brand relevance, reach or commercial performance.
• Nice to have: experience translating global audience strategy into market-level marketing and go-to-market execution in a global organisation.
• Nice to have: experience redesigning marketing planning and performance management processes to improve campaign development, execution and effectiveness.
• Nice to have: experience presenting and winning support for go-to-market recommendations with markets, channels or customers.
• Nice to have: experience leading marketing organisations through significant shifts in campaign planning and execution.
• A strategic business mind combined with proven marketing leadership and a record of improving how brands connect with consumers.
• Strong influence and execution skills, with the ability to drive lasting change through vision.

Conditions

Hybrid working: up to two days per week from home, under the company's Best of Both model. Your People Leader will explain how it applies to your role and team.

Your place of work is the office, store or factory named in this advert.

Equal employment opportunity applies to all applicants regardless of background.

Benefits

• Enhanced paid family care leave.
• Life and disability insurance for all colleagues.
• Wellbeing resources and benefits for physical and mental health, plus community and creative activities.
• Colleague discount from day 1.
• Bonus scheme for reaching goals, if eligible.