Senior Marketing Specialist, CRM Operations

Description

The CRM Operations team runs user engagement and lifecycle marketing across a group of media and technology brands. The team turns strategy into campaigns sent by email, push, SMS and newsletter.

This is a senior hands-on role that owns campaign execution, technical QA and troubleshooting across several business units. You will use AI-assisted tools and automated workflows to speed up launches, improve personalization and keep delivery error-free for millions of users.

You will work with experienced CRM operators, strategists and technical partners.

Responsibilities

• Build campaigns from CRM Strategy team requirements across email, push, SMS and newsletters.
• Set up campaigns in CRM platforms, including targeting and dynamic content, and run detailed QA before each launch.
• Keep recurring and triggered lifecycle programs running, making updates and fixing problems as they come up.
• Coordinate timelines, priorities and execution details with the CRM Operations Lead.
• Check audience logic, data inputs and campaign setup with strategists, analytics and engineering.
• Find and test AI-driven improvements to daily work, turning repeated setup and audit steps into automated checks and reusable templates.
• Apply standard CRM operating practices for deliverability, personalization and user experience.
• Run A/B tests and experiments, and help compile results and performance summaries.
• Keep clear documentation and follow standard workflows, checklists and QA processes.
• Report execution status, risks and issues promptly and clearly.

Requirements

• At least 5 years of experience running CRM or lifecycle campaigns across email, push, SMS and/or in-app channels.
• Hands-on experience building targeting logic and working with large audience segments.
• Working knowledge of HTML, with the ability to troubleshoot common email rendering and coding issues.
• Experience with CRM and marketing tools such as Zeta, Moveable Ink, Stensul or similar platforms.
• Familiarity with dynamic content or personalization scripting, such as Liquid, is a plus.
• Understanding of data concepts like user events, audience schemas and campaign triggers. Experience with SQL or analytics tools such as Looker or Tableau for basic validation is a nice to have.
• Strong attention to detail and organization, with the ability to juggle several deadlines in a fast-moving setting.
• Clear, collaborative communication and a practical, execution-focused approach.
• Demonstrated use of AI tools such as Gemini, ChatGPT or Copilot for technical troubleshooting, code validation or workflow automation.
• Proficiency in Google Workspace, Microsoft Office and Photoshop, and comfort using internal marketing systems.
• A BA or BS in Marketing, Communications or a related field, or equivalent practical experience.

Conditions

Compensation ranges from $65,625.00 to $136,875.00 per year, depending on location, skills and experience.

The role may also include incentive pay, such as a discretionary annual bonus or commissions.

The role offers flexible hybrid work. Most roles do not require regular office attendance, but you may occasionally be asked to attend in-person events or team sessions, with notice given in advance. Your recruiter will confirm whether this specific role requires regular office attendance.

You are expected to follow company policies, use sound judgment, work safely and inclusively, act with integrity and protect business operations and brand integrity.

The company values diversity and inclusion and supports eleven employee resource groups.

Benefits

• Comprehensive benefits, including healthcare, a 401k, backup childcare, education stipends and more.