Assistant Vice President, Marketing Automation & Analytics

Description

The Credit group is a global unit of the company, run by a team with an entrepreneurial streak and strict ethical standards. Offices sit in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, and the group sells credit products and services to clients worldwide.

The company's credit rating arm gives independent credit opinions and research on corporate and sovereign issuers, financial institutions, and project and structured finance deals around the globe. It rates over 4,500 issuers and 68,000 securities and ranks among the four biggest credit rating agencies worldwide.

The analytics arm builds credit analytics software that helps credit market professionals make quicker, clearer, and more reliable decisions.

The Credit group is among the company's biggest and fastest-expanding units. The Credit Marketing & Communications team plays a key part in that growth, and the group offers room to advance both your career and your skills.

Responsibilities

• You will act as a senior individual contributor supporting marketing across the global Credit business, owning the platforms, data, and reporting frameworks the wider marketing team relies on.
• You will drive marketing automation, audience segmentation, reporting, and data management to make marketing more effective and efficient, which will also help the operation run smoothly.
• Set the martech vision, strategy, and roadmap for the global Credit business.
• Take full ownership of marketing technology platforms, covering platform strategy, integrations, governance, and advanced administration and support.
• Act as the main administrator for marketing automation systems, handling configuration, access rights, enhancements, and vendor relationships.
• Build and refine automation programs, campaign templates, lead scoring models, audience journeys, and lifecycle frameworks.
• Help the marketing team run campaigns efficiently through the martech platforms.
• Track developments in automation, data management, analytics, and martech practice, and find ways to improve capability, efficiency, and results.
• Own the marketing data architecture across platforms, including campaign tracking, source attribution, taxonomy, and system integrations, so it supports business goals, reporting, and future growth.
• Keep the marketing audience database current, accurate, consistent, and well standardised, set up governance processes, and make sure it complies with applicable privacy rules.
• Own audience segmentation strategy and governance across platforms so it stays consistent, relevant, and compliant.
• Define, maintain, and develop measurement frameworks, KPIs, and attribution methods that show marketing effectiveness and business impact.
• Analyse the marketing database and turn it into audience insights for campaigns.
• Review funnel performance, campaign results, and audience behaviour to spot improvements and recommend specific actions.
• Bring together performance data from several sources and build central marketing and executive dashboards with clear, compelling visuals.
• Work with marketing stakeholders to deliver insights that shape strategy, investment choices, and ongoing improvement.
• Promote data-driven decision-making across the marketing organisation by sharing insights, recommendations, and thought leadership.

Requirements

• A bachelor's degree.
• At least 8 years in marketing automation architecture.
• Deep hands-on experience administering and configuring marketing platforms such as Pardot or HubSpot, and integrating them with Salesforce and related technologies.
• A solid grasp of lead management, routing, and scoring.
• Experience with marketing intelligence and visualisation tools such as Tableau, Power BI, or Looker.
• The ability to juggle several projects at once, communicate clearly with stakeholders, and set priorities to deliver high-quality work on time.
• The ability to work well with colleagues and also independently.
• Strong attention to detail and a proven record of careful, process-driven execution of marketing activities.
• Strong problem-solving skills and experience working through unclear situations.
• Hands-on experience in marketing automation, data management, and analytics, with the project management and communication skills to match.
• The ability to turn data into practical insights and recommendations, and a real drive for marketing technology and analytics.

Conditions

Base salary of $75,000 to $120,800.

Target bonus of 15%.

This role is based in New York and requires at least four days per week in the office.

Most locations follow a hybrid model of four office days each week, so the team can meet in person on a regular schedule.

On accepting an offer, you must disclose your personal and related investments confidentially to the Compliance team, within a timeframe that varies by region. Compliance reviews them against the Code of Ethics. Any conflicts of interest must be resolved by selling the affected holdings immediately.

Depending on your department and location, some employee accounts must be held with an approved broker, for example U.S. employee accounts. If yours is not, you must move your holdings to one.

Equal opportunity practices apply.

Benefits

• A range of other benefits is available to help you adapt as your needs change.
• Tools and resources to work effectively with colleagues around the world, wherever you are based.