Marketing, Officer

Description

The company is building a marketing function around a single client approach, aimed at clients, partners and prospects, with the goal of strengthening its brand and awareness across target audiences in a global role.

The role supports the sales organisation by helping execute the marketing strategy that positions the firm and Charles River (CRD) as industry leaders. It is a hands-on generalist position covering digital engagement, events (both in-house and industry) and asset development in a fintech setting.

You will partner with global marketing colleagues, sales and product teams to run campaigns that build awareness, engagement and pipeline.

Responsibilities

• Help develop and run integrated campaigns that match business and sales goals.
• Produce marketing material such as blogs, insights, emails and digital campaigns, case studies, videos and presentations.
• Keep timelines, briefs and daily execution on track so campaigns ship on schedule.
• Help plan, coordinate and deliver global marketing events, including client events, industry events and the webinar programme.
• Handle event logistics: timelines, registrations, venues, virtual platforms, suppliers and materials.
• Coordinate before and after events, including invitations, follow-up messages and performance tracking.
• Support on-site or live delivery so attendees and stakeholders have a high-quality experience.
• Report on event results such as attendance, engagement, feedback and pipeline contribution.
• Track campaign performance against agreed metrics such as engagement, leads and conversions.
• Maintain marketing trackers, calendars and performance dashboards.
• Use data and insights to refine marketing activity over time.

Requirements

• A degree or equivalent in marketing, business, communications or a related field, or relevant transferable experience.
• 2-4 years of experience in a marketing role.
• A broad working knowledge of generalist marketing areas including campaigns, content, social media and events.
• Strong organisational skills and the ability to juggle several tasks and deadlines.
• Clear written and spoken communication.
• A proactive, positive attitude and a willingness to learn.
• Comfort using MS Office, data, trackers, AI and reporting tools such as Excel and basic dashboards.
• Desirable: marketing experience within financial technology or a financial institution.
• Desirable: familiarity with CRM or marketing automation tools such as Pardot, Marketo or Salesforce.
• Desirable: an understanding of digital analytics, for example for websites and social media.
• Curiosity and a wish to learn about the investment management industry.
• Attention to detail while keeping the bigger picture in view.
• A collaborative style and confidence working with many stakeholders.
• An outcome-driven, practical approach to getting work delivered.
• Development opportunity: the role offers strong progression toward a broader communications or marketing position, with exposure to global digital delivery and planning, events and asset development in a technology-led financial environment.

Conditions

Annual base pay range is $65,000 to $113,750.

The range applies to the primary location listed. If you would ultimately work outside that location, the applicable range could be different.

Equal opportunity and legal notice: it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.

Benefits

• Eligibility for the company's benefits programme, including a 401(k) retirement savings plan with company match.
• Insurance cover including basic life, medical, dental, vision and long-term disability, plus optional extra cover.
• Paid time off covering vacation, sick leave, short-term disability and family care.
• Access to an Employee Assistance Program.
• Eligibility for annual performance-based incentive awards, excluding certain sales roles covered by sales incentive plans.
• Eligibility for certain tax-advantaged savings plans.
• Inclusive development opportunities, flexible work-life support, paid volunteer days and employee networks.