Managing Director, Marketing Science

Description

The Business Analytics team is central to how the agency delivers modern services. It works closely with planning and investment teams to help clients meet and beat their business goals.

The role is a Managing Director position in New York, reporting to the EVP, Data and Technology Officer, in the Data, Tech and Analytics department. It is full time. The posting is confidential and not for public distribution.

Responsibilities

• Act as a trusted advisor to senior clients, including CMOs, CEOs, CFOs and business unit leaders.
• Build lasting senior client relationships that support growth, retention and transformation.
• Lead enterprise transformations in marketing, data, measurement or operating model.
• Shape strategic business decisions using data, measurement, customer insights and growth strategies.
• Work with clients to pinpoint business problems and opportunities, then build practical analytics roadmaps that produce measurable results.
• Share thought leadership on analytics, research, measurement and ad-technology concepts, methods and tools.
• Define and carry out the data strategy, mapping data needs and building a practical roadmap to extract maximum value from first, second and third party data through integration and augmentation.
• Assess how new data sources and technologies will affect marketing and the verticals your clients operate in.
• Spot growth and innovation opportunities.
• Lead executive business reviews and strategic planning sessions.
• Connect teams across the agency and with external partners.
• Coach, train and advise direct reports and the wider team on methodology.
• Lead and mentor direct reports: assess their capabilities, map out career growth and set goals to build skills.
• Develop playbooks for audience and measurement work so the agency delivers consistently high-quality marketing science.
• Help grow Business Analytics offerings by contributing to points of view and sharing knowledge with colleagues at OM DTA.
• Keep up with industry trends through research, training and industry events.
• Own the revenue goals of Business Analytics.

Requirements

• Experience managing marketing, analytics, insights, customer strategy or transformation functions.
• A record of influencing cross-functional executives across marketing, finance, technology and operations.
• Deep expertise in customer growth strategy, customer experience, CRM, loyalty and customer journey optimization.
• Skill at finding growth opportunities through customer, market and competitive insights.
• Experience linking marketing investment to enterprise growth goals.
• Specialist knowledge of marketing analytics and data, including first and third party data solutions, data lakes, data clean rooms, and aggregated and user-level data.
• Experience in integrated marketing across media and or customer journey development, including budgeting, revenue forecasting and ROI modelling.
• Expertise in audience-based marketing and data-driven advertising.
• Expert-level analytical skill, critical thinking and the ability to frame strategic and operational data problems and drive them to resolution.
• A proven record of leadership and strong client relationship experience.
• Excellent communication and presentation skills. You can speak clearly and persuasively, and above all turn unclear business problems into innovative customer marketing programs.
• Organized and detail oriented, with strength in prioritizing work, business writing, presenting, analysis and project management covering scope, budget and timing.
• Experience managing complex enterprise client relationships.
• Comfort working in ambiguous situations.
• Enthusiasm for driving change by adopting emerging advertising technologies.
• 15+ years leading enterprise marketing, analytics, customer strategy or business transformation initiatives.
• Significant leadership experience across agency, client-side and or publisher environments, including managing complex businesses, advising senior stakeholders and driving measurable growth.

Conditions

The salary range is $150,000 to $250,000.

Under the company policy, you must work in the office at least three days a week, where local law allows. Your agency or manager may require more office days.

The company is an equal opportunity employer.