Senior Growth Marketing Manager, Paid Social

Description

The company is a finance platform offering corporate cards, banking, spend management, bill pay and travel software in more than 200 markets, used by tens of thousands of companies.

The marketing team covers revenue, product and brand marketing and works across product, sales, business development and design.

The role sits in the revenue marketing side and focuses on paid social growth.

Responsibilities

• Own the paid social channel, with Meta as the main acquisition driver and a mandate to test and scale newer channels.
• Manage budgets for Meta and emerging channels, and answer for CAC, conversion rates and pipeline and revenue across self-serve and sales-led motions.
• Improve conversion signals, CAPI and offline conversion tracking with Data and Marketing Ops so platforms optimize toward higher-quality customers.
• Run a continuous hypothesis-driven testing program covering audiences, bidding, optimization events, landing pages and creative, and document what you learn.
• Build paid social plans that generate demand at the top of the funnel and convert it through retargeting and lower-funnel programs.
• Turn performance data into creative hypotheses and work with Brand and Design to test, iterate and scale the best concepts.
• Identify and scale high-value audiences using first-party data, intent signals, modeled audiences, lookalikes and platform automation.
• Work with Analytics, Marketing Ops, the field and events team, PMM and Sales to link paid social results to pipeline and revenue.

Requirements

• 5+ years of growth or performance marketing experience, including hands-on work scaling Meta as a primary acquisition channel.
• Experience owning a paid social channel end to end, covering strategy, budgets, forecasting, campaign structure, optimization and reporting.
• Strong analytical skills, with a working grasp of unit economics (CAC, LTV, payback periods), attribution and how platform metrics tie to business impact.
• Experience running full-funnel paid social programs from awareness and video through demand generation, conversion and pipeline.
• Strong skill in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting, retargeting and automated campaign products.
• Solid knowledge of conversion signals and measurement, including Meta CAPI, server-side tracking, attribution, conversion-event strategy and CRM or offline conversion data.
• Experience building structured experimentation roadmaps across creative, audiences, bidding, optimization events and new platform features.
• Good creative judgment and experience writing briefs and turning performance data into creative recommendations.
• Clear communicator who works independently and can influence partners across Brand, PMM, Design, Analytics, Engineering, Marketing Ops and Sales.
• Nice to have: experience in fintech marketing or marketing to finance professionals.
• Nice to have: familiarity with product-led growth or hybrid demand models.

Conditions

The role is based in the Vancouver office and is hybrid, with in-office days on Mondays, Wednesdays and Thursdays (3 days per week).

You may work remotely for up to 4 weeks per year, taken in one-week blocks.

The expected base salary is $116,000 to $116,750 CAD. Starting pay depends on location, skills, experience, market demand and internal pay parity. Equity and other compensation may be part of the total package depending on the position.

The company LLC is a wholly owned subsidiary of Capital One, N.A.

Recruiters contact candidates only through LinkedIn or email from a the company's site domain, so ignore outreach from any other source claiming to be the company.

Benefits

• The company offers a hybrid setup, which combines in-office collaboration with the flexibility of working from home.
• The company supports career growth with tools, resources and support.