Product Marketing Manager, Cameras & Sensors

Description

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We’re a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Aperçu de l’entreprise

Chez Motorola Solutions, nous pensons que tout commence par nos employés. Nous sommes une communauté mondiale soudée, unie par la volonté incessante de contribuer à la sécurité des personnes partout dans le monde. Nous concevons et connectons des technologies qui contribuent à protéger les personnes, les biens et les infrastructures. Nos solutions favorisent la collaboration essentielle pour améliorer la sécurité des populations, des écoles, des hôpitaux, des entreprises et, finalement, des nations. Connectez-vous à une carrière qui compte et aidez-nous à bâtir un avenir plus sûr.

Department Overview

The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement. The team oversees all global product marketing strategy for the fixed video and access control portfolios, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants. The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon, Pelco and IndigoVision businesses as a part of the broader Motorola Solutions ecosystem.

Motorola Solutions is looking for a dynamic Product Marketing Manager to manage our cameras and sensors portfolio in the Avigilon Unity technology suite. Avigilon Unity is our on-premise video security and access control offering that helps customers protect people, property and places.

As the product marketer, you will oversee the go-to-market strategy, positioning and messaging to drive awareness and adoption of Avigilon Unity cameras and sensors. This includes bringing new products and features to market, creating marketing and sales enablement collateral, supporting integrated campaigns, and taking on other initiatives that push your portfolio and the VS&A business forward.

Requirements

• A creative storyteller that can craft compelling marketing content that differentiates your product in the market
• An effective communicator that spans across writing and speaking. You can translate technical product specs into concise benefits that your target audience(s) value
• An excellent project manager that can own a product launch from start to finish in a fast-paced, deadline-oriented environment
• Organized, with a high level of initiative, attention of detail and excellent follow-up skills.
• A natural problem solver that can adapt to shifting priorities, moving deadlines and navigate ambiguity
• Comfortable interacting with different levels of management and building cross-functional relationships
• What you will be doing:
• Together with the product management team, educate sales, partners and end-users on new products and features, including how to effectively position and sell your products
• Create engaging content for partners and end-users about the value and benefits of your products through emails, presentations, videos, web pages, social media posts and marketing collateral
• Own all product marketing launch activities for your portfolio, including project management, writing and securing approvals of content, and publishing launch materials and communications
• Support the development of integrated marketing campaigns that drive awareness, accelerate purchase decisions, improve customer loyalty and increase sales
• Conduct thorough research on competitors and the market to develop a deeper understanding of your target audiences, industries and buyer personas
• Attend and present your products at industry trade shows and events, representing the company and being the product marketing expert for your portfolio
• Bachelor's degree, focused in Marketing, Communications, Business or related field preferred
• 3+ years of product marketing experience, B2B preferred
• LI-JS3
• LI-REMOTE
• Target Base Salary Range: $85,000 - $95,000 CAD
• Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.
• Basic Requirements
• Bachelor's Degree AND 2+ years of product marketing experience, B2B preferred
• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position. (Perm Resident/Citizen Only)
• Travel Requirements
• 10-25%
• Relocation Provided
• None
• Position Type
• Experienced
• Referral Payment Plan
• No