Product Marketing Manager

Description

The Product Marketing Manager is a strategic storyteller with strong analytical skills and a bias for action. You own how Wiser positions and talks about our products, and you build our product-led growth motion from the ground up — turning product capabilities into messaging, trials, and onboarding experiences that get users to value fast. You partner closely with Sales, Demand Gen, and Product, and you move quickly: testing, measuring, and improving constantly.

Essential Functions:

Own product marketing across Wiser's products — positioning, messaging, launches, and competitive intelligence. Be responsible for how we tell our story and make sure every team is equipped to tell it the same way.

Build our product-led growth (PLG) motion from the ground up. Take us from early product-led experiments to a full trial program. Map the customer journey across our three core products and make the case for where to lean into self-serve.

Own the PLG funnel end to end. Set targets with leadership and report on them weekly: signups, activation, trial-to-paid conversion, and trial-sourced pipeline.

Get users to value fast. Map the moments that matter in a trial or in the product, then write the onboarding emails and in-product prompts that get people there. Your goal is to move a user from signup to adoption and then to growth, rapidly.

Hand hot trials to Sales. Define what a product-qualified lead looks like, set up the alerts, and make sure Account Executives can follow up fast with the right context.

Arm the sales team. Keep battlecards, talk tracks, and demo stories current so reps sell the product and the trial with confidence.

Partner with demand generation. Shape the strategy behind paid, web, and social programs so campaigns carry the right message and drive the right trials. You won't run the campaigns, but you'll be involved in the planning.

Test constantly. Run experiments on pages, emails, trial length, and offers. Move fast, keep what works, and keep improving.

Bring the product to events. Plan Wiser's trial presence at conferences, from booth demo to follow-up.

Be the voice of the customer. Share usage data, win/loss insights, and user feedback with Product to help shape the roadmap.

Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and go-to-market strategy
• Proven experience building or scaling a product-led growth (PLG) motion, including trial programs and self-serve funnels
• Track record of owning funnel metrics end to end and reporting results to leadership; signups, activation, trial-to-paid conversion, and pipeline
• Experience writing onboarding communications and in-product messaging that drive user activation
• Experience partnering with Sales on enablement — battlecards, talk tracks, demo content, and lead qualification criteria
• Experience collaborating with demand generation on campaign strategy and messaging
• Hands-on experience with tools such as HubSpot, Mixpanel, and Zapier
• Strong analytical skills, with the ability to design, run, and interpret experiments across pages, emails, and offers
• Excellent written and verbal communication skills; a strong storyteller who can translate product capabilities into customer value
• A self-starter who can independently own projects and push them forward without close oversight
• Intellectually curious, always looking for ways to improve rather than settling for what's already working
• Experience planning or supporting event and conference presence is a plus
• Bachelor's degree required; the degree does not need to be in a technical field
• Additional Information
• Base pay is one part of our total compensation package. Pay is established on an individual basis after considering multiple factors such as relevant experience, education, and other qualifications. In addition, we take into account geographical differentials and make sure pay is equitable with our current staff. For this position, our hiring range for base annual pay is estimated to be CAD $110-120k at the time of this posting. Performance-based discretionary bonuses and variable pay plans are available for some positions. If you require accommodation to complete any part of the application process or need an alternative manner to apply, please contact us at hr@wiser.com or call (855) 469-4737 .
• Work Environment
• This job is available remotely. When not remote, this job operates in a professional office environment. This role routinely uses standard office equipment such as computers and phones.
• Physical Demands
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is required to sit for prolonged periods of time; balance; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The employee is required to operate essential office equipment, such as computer/laptop, phone, keyboard, mouse, and other office equipment on a regular basis.