Director, Membership, Performance Marketing, Media and Budget Reviews

Description

The company is the company, which brings anime and manga to more than 100 million fans in over 200 countries and territories, across streaming, theatrical, games, merchandise and events.

The role is Director, Membership, Performance Marketing, Media and Budget Reviews. You will help set how the team plans, invests in and measures growth work, reporting to the VP, Membership Planning.

You will work with Performance Marketing, CDI (Center for Data & Insights), Finance and regional teams to decide where money goes, which activity drives results, and how to direct resources to the best return.

The Growth Planning and Budget Allocation team plans, tracks and assigns budgets across brand, performance marketing, lifecycle marketing and other growth functions. It works with CDI, Finance, marketing and regional teams to improve budget tracking, free trial and paid subscriber tracking and forecasts, and runs the weekly growth meetings and initiative tracking.

Responsibilities

• Plan marketing investment and allocate budget across brand, performance marketing, lifecycle marketing and other growth initiatives.
• Own budget forecasts, tracking, scenario planning and performance reporting with CDI (Center for Data & Insights) and Finance.
• Build budget allocation models based on performance, ROI and growth targets to inform spending decisions.
• Convert cross-channel marketing data into clear insights and recommendations for senior leaders.
• Work with channel teams to design incrementality tests, then apply the results to improve campaigns and move spend toward higher-ROI options.
• Use attribution, incrementality testing, media mix modeling, content calendars and seasonality to guide budget and marketing choices.
• Set and track KPIs, including free trial and paid subscriber performance and forecasts.
• Align Growth, Finance, CDI and regional teams on priorities, budgets, forecasts and business plans.
• Run weekly growth reviews and initiative tracking, and produce executive and board-level reporting.
• Support the use of AI and machine learning in marketing decisions, including media mix modeling, spend allocation and forecasting.
• Identify and back innovation pilots that could scale across Sony.
• Work onsite at the Dallas office three days each week on a hybrid schedule.

Requirements

• Strong analytical, strategic and problem-solving skills, including financial modeling, business cases, executive presentations and strategy development.
• Proven record of managing large budgets across several markets and investment areas, working closely with Performance Marketing, CDI (Center for Data & Insights) and Finance.
• Ability to turn incrementality test results, budget performance and AI insights into decisions on spend, priorities and growth, combining analytics with influence.
• Strong executive presence and communication, with the ability to persuade and align senior leaders and cross-functional teams.
• Comfortable with shifting priorities, ambiguity and several projects at once.
• Proven experience working across time zones, cultures and teams in a global or distributed organization.
• Ability to help improve investment decisions and grow AI-enabled marketing capabilities.
• Background in management consulting, strategy and analytics, or marketing/growth analytics, with structured thinking, a creative approach to problems, and a strong grasp of markets, regions, marketing channels, attribution and content-driven consumer businesses.
• Passion for anime, entertainment or youth culture is a plus.
• An MBA, analytics degree or equivalent advanced degree is preferred.

Conditions

Hybrid schedule with three days each week onsite at the Dallas office.

The company is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

Benefits

• Compensation package including salary plus performance bonus earning potential, paid annually.
• Flexible time off policies.
• Medical, dental, vision, STD, LTD and life insurance.
• Health Savings Account (HSA) program.
• Health care and dependent care FSA.
• 401(k) plan with employer match.
• Employer-paid commuter benefit.
• Support program for new parents.
• Pet insurance, and some offices are pet friendly.