SEM Senior Lead

Description

The company is a global independent platform that brings business strategy, media, creative and data together in one operating model, run on its own proprietary operating system called Alli. It has more than 1,000 employees and works with brands such as Apple, Nike, Dropbox, Experian, Sephora and Whole Foods.

The paid search team builds full-funnel marketing strategies with media strategy, creative and analytics colleagues. The team works collaboratively, values every member's input and keeps testing new approaches as the industry changes.

As the senior lead, you will shape search strategy, mentor team members and drive strong results for clients.

Responsibilities

• Lead the day-to-day execution and optimisation of search programmes so they support client goals and grow at scale.
• Coach and mentor junior colleagues on managing accounts in Google Ads, Bing and other platforms across different clients.
• Shape creative and messaging strategies that follow Google best practices and perform well in client campaigns.
• Set out strategies for keywords, campaign structure, targeting and display networks that fit each client's objectives.
• Track campaign performance and recommend changes across channels to lift revenue, return on investment and overall impact.
• Motivate the wider search team, lead by example and build a collaborative, creative working environment.
• Bring the company's proprietary Alli platform into client accounts and feed product recommendations back to improve it.
• Lead company-wide search training and share expertise to help other departments succeed.
• Combine technical solutions with custom strategies that solve specific client business problems and produce measurable outcomes.

Requirements

• At least 6 years of paid search experience and a bachelor's degree or equivalent experience.
• Advanced hands-on skill with Google Ads, Microsoft Ads and Bing Ads, delivering scalable growth and measurable results.
• Strong skills in campaign structure, keyword expansion, audience targeting and budget optimisation to meet client goals.
• Ability to analyse performance data, turn it into clear insights and cross-channel recommendations that raise return on investment.
• Experience designing and running A/B tests and creative tests to keep improving results.
• Advanced analytical and problem-solving skills to find opportunities and improve paid search performance.
• Working knowledge of Microsoft Excel, Google Analytics and SQL to manage data and build clear, actionable reports.
• Clear communication and collaboration skills to align paid search with wider marketing plans and cross-functional work.
• A curious, adaptable approach as a continual learner, with a customer-focused mindset that looks for ways to add real value.
• A people-focused approach to leadership that encourages collaboration, innovation and growth, and builds relationships that help others excel.

Conditions

Benefits and compensation may differ by location and eligibility and are subject to plan terms. Full details are shared during the hiring process.

The company is an equal opportunity employer and recruits, pays and promotes without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

Benefits

• Eligibility for the annual bonus programme, with awards based on individual impact and performance as well as team and company results, subject to programme terms.
• Learning and development programmes, mentorship and support for career progression.
• Generous time off to rest, spend time with loved ones and enjoy life outside work.
• Paid parental leave for important family moments.
• Retirement benefits, including employer contributions or matching where applicable.
• Fertility and family-building benefits for eligible employees and their spouses or partners.
• Medical, dental and vision coverage for you and your family.
• Optional pet insurance.
• A company-funded lifestyle spending account for eligible health and well-being costs.
• Commuter support where available.
• Eight paid volunteering hours each year.
• Enterprise AI tools and ongoing training to use AI effectively, creatively and responsibly.