Director, GEO & SEO (Digital Activation) - Build a GEO Practice

Description

GEO is a new discipline, and most clients are still working out what it means for them.

As the GEO lead across a client portfolio, you will set where GEO adds value, bring account teams and clients along, and turn early talks into paid work.

You will have real say over the direction of the work at a focused Director-level scope.

GEO is not in scope for these clients yet, and any program would need added funding. The early job is to educate, explore and build pipeline. This suits someone who wants to build the practice rather than inherit one.

Responsibilities

• Act as the go-to GEO expert for the portfolio.
• Learn each client's business, sector and goals, then define what GEO can contribute.
• Track generative AI search, including the main players, vendors, tools and technology, and share what you learn with the team.
• Explain GEO capabilities, use cases and likely value to account teams.
• Help teams spot openings and shape GEO ideas for client conversations.
• Join client conversations when needed to explain GEO and surface needs.
• Run ad hoc analyses of SEO and GEO performance or potential, and turn the findings into clear recommendations.
• Present strategies to clients and internal audiences, from analysts up to C-level executives.
• Work with account teams, leadership and Finance on scopes and staffing plans.
• Contribute to new business, including pitches and case studies.
• Partner on test-and-learn programs and refine GEO approaches as the field changes.
• Start as an individual contributor; as GEO work is sold in, you can build a team under you.

Requirements

• A solid digital marketing background, with a focus on SEO and GEO.
• Experience leading SEO and GEO work for enterprise clients, ideally Fortune 500, across several accounts.
• A record of advancing client partnerships, delivering results and opening new business.
• A strong grasp of how search is changing, including key players, vendors and technology.
• Ability to turn complex search topics into clear takeaways for any audience, in writing, in conversation and in well-built PowerPoint decks.
• You solve problems independently, work well across teams, and juggle several projects at once.
• Desired: experience with LLM visibility monitoring tools and partners, such as Bluefish or Profound.
• Desired: previous agency experience.

Conditions

Travel as needed, approximately once per quarter.

Work in the office a minimum of three days a week, unless your agency or manager directs additional in-office days, to the extent permitted by local law.

Pay range: $90,000 - $215,000.