Senior Field Marketing Manager

Description

The company makes software used by 25,000+ businesses worldwide, including 85 of the Fortune 100, for customer experience, financial crime prevention and public safety.

You will lead regional field marketing and account-based programs that generate demand, grow pipeline and drive revenue. This is a senior, hands-on role that works closely with sales and turns corporate marketing strategy into regional execution.

The company has over 8,500 employees in 30+ countries and is known for its work in AI, cloud and digital.

Responsibilities

• Build and run the regional field marketing strategy, aligned with corporate goals and sales priorities.
• Plan and deliver integrated field programs such as events, roadshows, executive engagements, webinars and ABM initiatives.
• Work with sales leadership on territory plans, pipeline creation and acceleration, and account expansion.
• Own each program from planning and budget through logistics, promotion, delivery, follow-up and measurement.
• Drive demand and pipeline through targeted campaigns and personalized experiences.
• Coordinate messaging and execution with digital, content, product marketing and partner marketing teams.
• Analyze program performance and pipeline impact, and report insights to marketing and sales leadership.
• Manage regional marketing budgets and deliver strong ROI on every initiative.
• Work with vendors, agencies and partners to scale execution.
• Refine programs using performance data, market feedback and changing business priorities.
• Support the annual user conference by distributing discounted and free passes to the field and briefing the field and senior sales leaders on its structure and sessions.

Requirements

• 10+ years of field marketing experience in high-tech, B2B, SaaS or enterprise software.
• A record of driving pipeline and revenue through field and account-based programs.
• Experience partnering closely with enterprise sales teams and leaders.
• A track record of running complex, multi-channel field programs across regions or territories.
• Experience with marketing automation and CRM platforms such as Marketo, HubSpot or Salesforce.
• A analytical mindset, able to measure, report on and optimize marketing impact.
• Strong communication, stakeholder management and presentation skills.
• Comfort working in a fast-paced, high-growth environment.
• Preferred: experience supporting enterprise and/or strategic accounts.
• Preferred: familiarity with ABM platforms and intent data tools.
• Preferred: experience working with channel partners, GSIs or alliance partners.
• Preferred: global or multi-region field marketing experience.

Conditions

Equal opportunity employer; the company does not discriminate on protected characteristics.