Manager - Segment & Partner Marketing

Description

The company is reshaping financial services through new ideas and steady execution. This role leads segment and partner marketing for the North America priority industry segments.

The team is building what comes next, and you will bring ideas and drive to it.

Responsibilities

• Set and keep up the ideal customer profile framework and the ranking of priority segments, working with Product and Sales.
• Shape the narrative, positioning and buyer-journey messaging for each segment so its go-to-market plan fits its own buyers, use cases and competitors.
• Lead segment research, market sizing and industry analysis to decide where the company puts its go-to-market effort.
• Build segment go-to-market plans and campaign strategy aimed at pipeline and market share in each priority segment.
• Own co-marketing strategy with technology and solution partners: shared value propositions, co-branded campaigns, and tracking of partner-sourced and partner-influenced pipeline.
• Report on segment and partner marketing metrics covering pipeline, influence and reach.
• Develop, put in place and maintain the partner go-to-market alignment framework.
• Hire, develop and manage the segment and partner marketing team, including professional growth.
• Set annual and quarterly goals that match Marketing, Sales and Product goals, and track them to completion.
• Manage the team budget and spending.
• Be the main contact for segment and partner marketing requests across the business and decide their priority.
• Make sure all segment and partner materials follow the company brand.
• Stay fluent in the platform to guide messaging and support partners. Detailed solution demos belong to Product Marketing.
• Lead the team in producing collateral, including segment materials and partner playbooks.
• Track banking, credit union and priority-segment trends, news and analysis.
• Run competitor analysis for segment and partner positioning as the competitive landscape changes.
• Work with teams across Marketing and the company, plus customers, partners and prospects, to find and scope segment and partner marketing projects.

Requirements

• A bachelor's degree in marketing or a related field, plus at least 8 years of functional experience and 2 years of management experience. An equivalent mix of experience, education and strong performance is also accepted.
• Excellent writing, editing, communication and presentation skills, with strong PowerPoint skills.
• Skill in data mining, drawing conclusions and recommendations from complex data, and cross-referencing several data sets.
• A proven record of writing industry reports and analyses and tracking industry trends and news.
• Experience with competitor analysis and building ROI calculators for products.
• Drive to meet and beat metric and revenue goals for products.
• A proven record of designing and writing marketing copy and content.
• Strong time management and organization. You can meet deadlines and set priorities in a fast-paced setting.
• Ability to assess product marketing requests from several stakeholders, build project plans, keep reprioritizing, and act as the main contact for the Product Marketing team.
• Strong attention to detail.
• Excellent leadership, problem-solving and analytical skills.
• Self-directed and motivated, using your own initiative to finish work on time and at high quality.
• Preferred: experience with Adobe Creative Suite.
• Preferred: proven research skills in bank subsectors.
• Desirable: an MBA or a graduate degree in marketing.

Conditions

Location: based near the Wilmington, NC headquarters. Candidates in Charlotte or Raleigh are also considered if they can visit headquarters 1-2 times per month, or if they are willing to relocate.

The base salary range is $121,900 - $213,300 USD. The recruiter can share more on compensation, and base pay is one part of total compensation. The company may change the posted range in line with internal practice and market movement.

The company is committed to inclusion and equal opportunity, and values a diverse team where people can bring their authentic selves to work.