Regional Field Marketing Manager (m/f/d)

Description

The company works in thermal management, mission-critical building systems, energy efficiency and decarbonization. Across EMEA, marketing is a growth driver, and field marketing teams turn strategy into pipeline through results-focused execution.

This role covers local marketing for the HVAC-R portfolio in Germany and CEE, working with sales, partners, global campaign teams and the wider EMEA marketing organization.

You sit between strategy and delivery. You run local demand generation, adapt global campaigns for local relevance, support sales enablement, and lead events and campaigns that feed pipeline. The job suits someone who works well at speed and is driven by measurable business results.

Responsibilities

• Plan, localize and run multi-channel demand generation programs that produce qualified leads and move them through the pipeline faster.
• Plan and run local events of all sizes, from small customer meetings to large strategic events, aligned with business goals and audience needs.
• Build and maintain campaign calendars together with sales leaders, in line with business priorities.
• Own campaigns from planning through performance analysis, linking every activity to measurable results.
• Track and improve the marketing funnel, including MQLs, SQLs and pipeline contribution.
• Work with global marketing squads to localize strategic campaigns for Germany and CEE.
• Share market, customer and competitor insights with global and regional stakeholders.
• Support sales teams with enablement and events, providing content and tools suited to local buying behavior and customer needs.
• Work closely with the Head of Field Marketing to carry out strategic initiatives and adapt them to local markets.
• Own your programs end to end, including planning, execution, timelines and results.
• Stay close to sales, partners and customers, focus on what matters most and clear blockers quickly.
• Use dashboards, funnel data and campaign insights to test, learn and improve performance continuously.
• Work as one team with local and global colleagues, sharing insights openly and building trust.
• Manage priorities and commitments with integrity, delivering work that is both effective and reliable.

Requirements

• Required: at least 6 years of progressive B2B marketing experience, ideally in industrial or similar B2B settings.
• Required: hands-on experience in digital marketing, campaign execution and lead generation.
• Required: solid understanding of sales funnels, campaign metrics and marketing automation tools.
• Required: proven event planning and project management skills, including coordinating events of varying size and complexity.
• Required: strong record of working across sales, product and global marketing teams.
• Required: a results-driven mindset and a practical, action-oriented way of working.
• Required: fluent German and English.
• Preferred: fluent French.
• Preferred: experience supporting HVAC-R, industrial technology, smart infrastructure or other complex B2B portfolios.

Conditions

Hybrid working model.

The company supports equal opportunity in its hiring.

Benefits

• You will own high-impact initiatives and learn from experienced leaders within the EMEA marketing organization.
• You will work in a collaborative team where your output shows up in pipeline, revenue and customer value.