Senior Developer Marketing Manager

Description

The company helps people turn complex data into clear, actionable insights. It manages about as much data as the largest cloud providers and works with leading companies across most industries. Its platform is built on open source innovation and supports digital transformation for large enterprises.

This is a senior, global role that defines and runs developer marketing programs. You will build one integrated marketing plan with other marketing teams, with the goal of driving engagement, preference, adoption and pipeline. The role is at mid-to-senior level.

Responsibilities

• Turn the developer relations strategy into an integrated marketing programs plan.
• Connect developer marketing work with product marketing content, brand campaigns, demand generation and field marketing so it has the most business impact.
• Create an ICP playbook for developer and practitioner audiences that sets out purpose, actions and goals.
• Build consistency, repeatable processes and compliance into developer programs so they can scale globally and be adopted across marketing.
• Own the developer acquisition programs and work with Demand Gen to track paid campaigns and experimental acquisition channels.
• Design, scale and govern global developer programs that fit into global marketing funnels.
• Refine the developer persona framework with Marketing Operations. Track community metrics, health and sentiment, and turn technical engagement data into business impact that guides decisions.
• Set priorities and manage spend within the budget, and measure ROI against each program.
• Work with teams across marketing to co-create campaign content, narratives and developer-focused activations.
• Make sure developer content and programs are used in regional sales plays and field marketing campaigns.

Requirements

• 6+ years of experience in persona-based demand generation and developer marketing, including at least 2 years in a strategic, cross-functional role.
• A track record of running complex programs across several marketing disciplines.
• A solid grasp of the developer persona, workflows, open source dynamics and modern software development.
• Strong skills in explaining technical ideas as business value to marketers, and the reverse.
• Experience building community governance models and balancing the engagement mix.
• Working knowledge of marketing analytics tools such as Tableau and SFDC to support data-driven decisions.

Conditions

This role is not eligible for immigration sponsorship.

The anticipated annual base salary is $134,000 to $160,000.

Pay within that range depends on skills, experience, qualifications and primary work location.

Sales roles are also eligible for the commission plan. Non-sales roles are eligible for the corporate incentive plan.

Benefits

• Generous PTO.
• Unplugged Days for work-life balance.
• Flexible work-from-home policy.
• Mental and physical wellness programs.
• Phone and internet reimbursement.
• Access to continued career development.
• Comprehensive benefits and competitive packages.
• Paid volunteer time.
• Employee resource groups.