Marketing Director, Covaris

Description

The company is a leader in sample preparation for multiomics research and clinical applications. It sits within a parent business with an 80+ year history in science.

Its instruments, consumables, reagents and kits for pre-analytical sample preparation rest on proprietary focused acoustics technology. They aim for accuracy and reproducibility and serve academic labs as well as global biopharma organisations.

This Marketing Director role sets the direction for longer-term growth, product development priorities and product specifications, and takes approved projects through development and launch.

You will report to the VP of Business Development, Marketing, and Product Management and work closely with scientific and technical leaders. You will also work across Sales, BD, Applications, R&D, Manufacturing, Quality, Engineering and the European office.

The ideal candidate is self-motivated and curious about customer needs, with a broad scientific background and marketing, product management, sales or business development experience in instruments, consumables and reagents for high-throughput biology.

Responsibilities

• Strategy and tactics: run in-depth market research to find and assess market needs and potential customer segments for new products and systems.
• Build and carry out a global marketing strategy that supports corporate objectives, portfolio priorities and revenue growth targets.
• Define customer segments across all regions and markets so existing products and solutions can be targeted and positioned well.
• Set measurable marketing goals, performance indicators and metrics for commercial impact.
• Gather product and market information from customer feedback and scientific collaborations.
• Lead brand messaging across every channel, and track how each channel performs.
• Propose new products, help write their specifications, and work with Product Management through the whole development cycle.
• Create and test a strong value proposition for each new product and solution.
• Lead digital marketing across websites, social media, SEO and targeted advertising to reach key audiences.
• Oversee content creation and distribution, including scientific articles, case studies and webinars.
• Represent the company at industry conferences, trade shows and scientific meetings to promote products and build relationships with prospective customers and partners.
• Lead marketing for products aimed at regulated clinical and diagnostic markets, including medical devices and in vitro diagnostic (IVD) applications.
• Apply working knowledge of US FDA rules for medical devices and IVDs, covering product classification, intended use, labelling, promotional claims and commercial requirements.
• You may be required to perform all or some of the essential duties above, depending on business need. You will also take on other job-related duties your supervisor asks for.

Requirements

• You hold a bachelor's degree in a life or physical science.
• A master's degree in a life or physical science is preferred.
• A PhD is a plus.
• You have 5+ years of progressive leadership experience in a marketing organisation.
• You have spent 8-10 years developing, launching and leading a brand.
• Experience marketing instruments, automation and consumables in biotech is beneficial, as is experience branding products for clinical and pharmaceutical markets.
• You have shown you can work across research disciplines such as genomics, epigenetics and proteomics.
• You think strategically and act on it, and you turn data into practical plans with strong analytical skills.
• You have in-depth knowledge of molecular biology. NGS and proteomics experience is a plus.
• Experience with Salesforce is a plus.
• You think critically, communicate clearly, build good working relationships and prioritise tasks and timelines well.

Conditions

This is a full-time role based in Woburn, MA.

Travel of up to 15% is required, mostly domestic.

The annual compensation range is $209,000.00 to $250,000.00.

Final base pay depends on internal equity, work location, and individual skills, experience, and education or training.