Vice President, Product Marketing

Description

The company offers a cloud-based, all-in-one software platform for the beauty and wellness industry. It is a mobile solution covering online booking, point of sale, customer relationship management, staff management, inventory, and built-in marketing programs. Clients use it to simplify operations, lower costs, and improve customer retention and spending. The platform is built for reliability and scale and brings enterprise-grade technology to businesses of every size.

The platform runs more than 30,000 salons, spas, medspas, and fitness studios across over 50 countries, including large brands such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga, and TONI&GUY.

Recent milestones include a $1 billion unicorn valuation, a Next Tech Titan award from GeekWire, an $80 million investment from TPG, and 316th place among the fastest-growing companies in North America on Deloitte's 2020 Technology Fast 500. The company also holds Great Place to Work Certified status for 2021-2022.

This is a Vice President role in Product Marketing that reports directly to the SVP of Product Management. You will own the go-to-market growth strategy and its execution across the company's product lines. You will shape value propositions, positioning, and messaging for a global customer base, and work with executives in sales, marketing, product management, and support to launch new offerings through high-impact campaigns. The pace is fast, so you need to juggle many tasks and take pride in high-quality output.

Responsibilities

• Work with company executives and the product management, sales, support, and marketing teams on go-to-market priorities, strategy, and delivery.
• Alongside key stakeholders, define the company's value proposition and how it differs from competitors.
• Lead go-to-market strategy by tracking market trends and customer needs, spotting new target markets, and building differentiated product strategies.
• Manage the product marketing creative team and produce product marketing content yourself, setting priorities that drive customer acquisition.
• Work with the Customer Success team to boost adoption through supporting materials and campaigns.
• Lead the overall go-to-market work for new product releases and launches.
• Use data to judge market viability and shape go-to-market plans for each product line.

Requirements

• You have a proven record of creating and delivering compelling content and breakthrough product marketing programs, backed by a strong portfolio.
• You have delivered results in high-growth, innovative, fast-paced settings.
• You are fluent in Salesforce, analytics tools such as Tableau and Google Analytics, and project management software.
• You understand the company's applications and cloud-based enterprise and SaaS products well.
• You work methodically and can lead internal alignment through fast growth, ambiguity, and change.
• You have strong executive presence and customer-facing skills, and you can manage a creative team and the wider product marketing function.
• You are as comfortable with big-picture strategy as with detailed, hands-on creative work.
• You lead and mentor people, collaborate well, and manage both teams and multiple projects. You have led cross-functional, global teams.
• You are driven by metrics and ROI, and you can build KPIs, dashboards, and benchmark reports to measure results and make the case for effective product marketing.
• A bachelor's degree in business, marketing, or a related field is required. An MBA is preferred.
• 12+ years of relevant product marketing experience in B2B technology, SaaS, or enterprise software, including go-to-market planning.
• Experience building and managing teams of product marketers.
• Experience guiding a company through late-stage startup growth.

Conditions

Pay range: $200,000 - $250,000 USD.

The company is an equal opportunity employer.