Director of Marketing (DOM), Dermatology

Description

The company is part of a large healthcare group working across Innovative Medicine and MedTech, with a focus on new treatments for complex diseases.

The Immunology team develops medicines for immune disorders. This role sits in Horsham, Pennsylvania, and is the senior marketing and strategy position for Icotrokinra, a targeted oral peptide brand in dermatology.

The role leads marketing for professional, consumer and patient audiences and holds the P&L for the brand. It reports directly to the Dermatology and Rheumatology Vice President of Sales & Marketing.

Responsibilities

• Build an integrated strategic plan for Icotrokinra in dermatology, covering brand positioning, messaging and the overall brand experience, and maximise marketing communications to physicians, offices, customers and patients.
• Work with brand marketing leads to write annual marketing plans for the franchise and roll out product and service innovations.
• Coordinate with Sales, Sales training, Franchise Analytics, Strategic Customer Group, Medical Affairs, Global Strategic Marketing, North America Pharma affiliates, Alliance Management, Commercial Excellence, Corporate Communications and outside vendors to carry out commercial activities and meet dermatology portfolio goals.
• Lead a team of marketing professionals and build leadership and marketing skills across the team through coaching.
• Use market research to plan business activities and coordinate promotions with sales management.
• Lead annual financial forecasts and manage budgets to meet financial targets.
• Track monthly franchise performance and recommend corrections where needed.
• Monitor the competitive landscape and respond to changes.

Requirements

• A bachelor's degree (BA or BS) is required. An MBA is preferred.
• At least 10 years of business experience, such as in sales, marketing or management, including at least 8 years of proven marketing experience with a demonstrated record of results.
• Demonstrated experience in the core marketing skills of the role.
• Experience directing and managing advertising agencies.
• Strong people management and development skills.
• Demonstrated organisational leadership.
• Preferred: immunology sales or marketing experience.
• Strongly preferred: launch experience.
• Travel of up to 25%, mostly domestic with limited travel outside the US.
• You are innovative, proactive and analytically strong, with excellent business judgement. You can manage and prioritise several priorities at once and have proven people management and leadership skills. You work well in a matrix and unstructured setting, think strategically, and balance the big picture with close attention to detail. You adapt well when dealing with a wide range of people, build teams that work across functions and groups, and communicate and present at an advanced level.
• Preferred skills: brand positioning strategy, collaborative selling, commercial awareness, content marketing, cross-sector collaboration, customer intelligence, data analysis, developing others, digital marketing platforms, execution focus, financial analysis, financial competence, industry analysis, innovation, leadership, operations management, performance measurement, sales promotions and succession planning.
• Required skills: marketing and people leadership.

Conditions

Office-based role in Horsham, Pennsylvania, United States.

Travel of up to 25% is part of the role, mostly within the US.

The company is an equal opportunity employer and considers applicants on merit.

Benefits

• Eligible for an annual performance bonus, a cash award based on individual and company results over the performance year, paid at the company's discretion.
• Eligible for the company's long-term incentive program.
• Eligible for medical, dental, vision, life insurance, short- and long-term disability, business accident insurance and group legal insurance.
• May be eligible for the company's pension plan and 401(k) savings plan.
• Up to 120 hours of vacation per calendar year.
• Up to 40 hours of sick time per calendar year.
• Holiday pay, including floating holidays, up to 13 days per calendar year.
• Up to 40 hours per calendar year of work, personal and family time.