Segment Marketing Manager

Description

The company is working to change how financial services operate through new ideas and steady execution.

This role supports segment marketing programs that generate demand, build pipeline and grow revenue for the company.

You will work with Sales, Partners and Marketing to run localized campaigns and events that fit the company's global brand and messaging, while building your understanding of its business lines.

Responsibilities

• Run North America field marketing programs such as events, webinars, digital ads, email and direct mail to reach priority prospects and customers.
• Coordinate field events, including sponsorships, trade shows and executive programs, with the Global Events Team.
• Adapt corporate messaging, campaigns and assets to suit regional needs, working with the marketing team.
• Build localized campaigns with the team, using market insights to sharpen engagement and grow pipeline.
• Partner with Sales, Product Marketing, Partner Marketing and other internal teams to match marketing activity to business goals and share program performance insights.
• Track and report campaign performance, analyze results by market segment and recommend improvements while building your data analysis skills.
• Research field marketing best practices, industry trends and competitor activity to inform strategy.
• Use marketing automation and CRM tools, including Salesforce, Marketo and 6sense, to run campaigns and improve business operations.
• Monitor campaign tracking and provide data-driven insights on activity and results so work stays aligned with sales goals.

Requirements

• Required: an undergraduate degree and 2+ years of related professional experience.
• Required: project management experience and the ability to juggle several initiatives at once.
• Required: a data-driven approach, with experience tracking and analyzing marketing program results.
• Required: the ability to localize marketing content on your own to fit each market segment's needs.
• Required: a collaborative, proactive and results-focused approach.
• Desired: knowledge of financial services or banking.
• Desired: working knowledge of CRM and marketing automation tools such as Salesforce, 6sense and Marketo.
• Desired: strong interpersonal and communication skills, and comfort working with sales, partners, customers and internal teams.
• Desired: experience running digital advertising on LinkedIn, Google and other platforms.
• Desired: experience with targeting, segmentation and building prospect lists.
• Desired: experience building and running integrated campaigns using white papers, case studies, webinars, digital ads and social media.
• Desired: analytical skills and technical know-how across several data sources, such as 6sense, ZoomInfo, Salesforce and Marketo.

Conditions

Base salary ranges from $72,300 to $119,300 USD.

The posted range is the minimum and maximum for this job and is used to set new hire pay, based on factors such as skills, experience, education, certifications and business needs.

The company may change the posted range in line with internal practice and market movement.

The recruiter can share more about compensation, as base salary is only one part of the total package for this position.

The company values diversity and wants people to feel free to bring their whole selves to work.