Customer Team Marketing Director

Description

The role is based at the Charlotte sales office and leads customer-specific marketing strategies aimed at growing user and household penetration.

You will take consumer and shopper understanding, brand-building basics and customer insight, and turn them into marketing activations that stand out, from first insight through to in-store and digital execution.

The ideal person builds brands well, leads strategically and works comfortably in a complex, matrixed setting. You will work with category teams, customer teams, agencies, content creators and other cross-functional partners to decide how to win with the retailer and execute well at every step of the path to purchase.

Responsibilities

• Lead customer and brand activations, both enterprise-wide and brand-specific, that drive incremental customer growth. Turn insights into ideas and go-to-market plans across Build, Remind and Buy, in store and online.
• Sell in and deliver communication and content that converts, giving category partners clear Fit-to-Win guidance and agencies and content creators strong briefs.
• Work across categories to combine brand strategy and customer opportunities into cohesive, high-impact marketing plans.
• Define and communicate the retailer's Fit-to-Win approach across the Vectors of Superiority, giving category teams clear strategic direction.
• Use your understanding of the retailer, shoppers, consumers and the competitive landscape to spot opportunities and strengthen the company's plans with the customer.
• Move through a complex, matrixed organization to get stakeholders aligned and turn strategy into action.
• Design and deliver the user growth strategy to lift household penetration (HHP) across the total business and within individual segments.
• Turn consumer, shopper and customer insight into practical growth strategies and activation plans.
• Lead customer team media planning and assess Retail Media Network (RMN) proposals.
• Work with category and media teams so media investment supports brand and customer goals and delivers the overall user growth strategy.
• Make sure plans and execution stay within all applicable stewardship guidance.
• Keep execution disciplined while managing several priorities, partners and stakeholders at once.

Requirements

• 5+ years of relevant experience.
• Strong strategic leadership, especially in highly complex, matrixed organizations.
• A track record of making progress when the path is unclear.
• Strong brand-building experience, from insight and idea generation through to activation and execution.
• Experience managing agencies and or external creative partners.
• Strong collaboration and influencing skills, with the ability to get diverse stakeholders behind one strategy.
• Ability to turn consumer, shopper, brand and customer insights into compelling marketing plans.
• Sound business judgment and a firm commitment to disciplined stewardship.

Conditions

Full-time role.

Based at the Charlotte sales office.

Immigration sponsorship is not available for this role.

Candidates should be open to relocating during their career as business needs and development opportunities come up.

Pay ranges from $159,800.00 to $199,700.00 per year. Total rewards are salary, plus bonus where applicable, plus benefits. Your recruiter can share more about total rewards and the salary range for the location during hiring.

Pay varies by location, role, degree or credentials, relevant skills and experience, and is decided case by case.

The company provides equal opportunities and does not discriminate on the basis of any protected characteristic.

Candidates who are unemployed will not be disadvantaged.

Work authorization questions can be answered through the company's eligibility FAQ.

Benefits

• Total rewards include salary, bonus where applicable, and benefits.