Senior Marketing Manager, Strategic Content Development, U.S

Description

The role sits in the United States, where the company is growing fast as part of its goal to lead in asset advisory and capital programs across real estate, infrastructure, and energy and natural resources.

The company has more than 10,000 professionals in 50 countries and works with large global clients on complex, highly technical projects that improve how those clients develop, deliver, and run their physical real estate assets, across both private and public sectors.

The marketing and proposal team builds the brand and helps client-facing staff win new work and grow existing accounts.

This senior role leads strategic content for thought leadership, executive communications, presentation storytelling, and market messaging, used internally and externally across several channels.

You will work closely with senior leaders, subject matter experts, and marketing colleagues to turn complex ideas into clear stories that position the firm as a trusted adviser and industry leader, shaping its view on market trends, client challenges, and industry opportunities.

You are an strong writer and storyteller who enjoys collaborating, has supported senior stakeholders in a professional services setting, and can work comfortably with technical experts, executive decks, keynotes, thought leadership campaigns, and value propositions for clients and prospects.

Responsibilities

• Develop and carry out content initiatives that match business priorities, growth goals, and market opportunities.
• Work with business leaders and experts to spot relevant industry trends, client challenges, and emerging topics.
• Lead the briefing and creation of thought leadership pieces such as articles, white papers, reports, perspectives, blogs, and executive commentary, working alongside the experts behind them.
• Set up and manage editorial calendars that support market visibility and business goals.
• Make sure content follows the firm's brand, voice, positioning, and quality standards.
• Track industry developments and competitor activity to find new content opportunities.
• Help selected spokespeople plan and prepare for event communications and thought leadership work.
• Write keynote speeches, conference presentations, panel talking points, executive briefs, and presentation scripts.
• Work with spokespeople to build clear, engaging narratives for specific audiences and business aims.
• Advise on messaging, storytelling, and positioning.
• Build persuasive presentation storylines that make complex topics clear.
• Create PowerPoint decks for conferences and internal leadership events.
• Turn technical, operational, and commercial material into engaging visual stories.
• Set presentation best practices and keep key communications consistent.
• Work with designers and marketers to improve presentation quality and impact.
• Lead the development and refinement of sector, service line, and corporate value propositions.
• Run messaging workshops with subject matter experts.
• Build messaging frameworks that show market differentiation and client value.
• Support marketing and lead generation campaigns with strong positioning and content.
• Keep messaging consistent across marketing, communications, and pursuit materials.
• Build strong working relationships with key stakeholders across the business.
• Run interviews and workshops to draw out insights and develop content.
• Work with regional and global marketing teams to make the most of content opportunities and keep them aligned.
• Juggle several priorities and deadlines without lowering quality standards.
• Act as the center of excellence for storytelling and thought leadership content.

Requirements

• Required: a bachelor's degree in communications, journalism, marketing, English, public relations, or a related field.
• 8 to 12+ years of experience in strategic content, thought leadership, executive or corporate communications, or professional services marketing.
• Experience in consulting, engineering, construction, real estate, infrastructure, legal, accounting, or other professional services organizations.
• Experience building thought leadership programs.
• Experience using generative AI platforms for ideas and research.
• Checking AI-generated copy for factual accuracy.
• Proven experience writing for senior executives and subject matter experts.
• Excellent writing, editing, and storytelling skills.
• Strong interviewing and relationship-building skills.
• Advanced PowerPoint and presentation storytelling skills.
• Proven ability to turn complex information into clear, concise, compelling content.
• Experience handling several stakeholders and competing priorities.
• Solid grasp of business, marketing, and client-focused communication.
• Preferred: experience supporting C-suite or senior executive communications.
• Preferred: familiarity with business development, pursuits, and client engagement.
• Preferred: experience in a matrixed or global organization.
• Core competencies include strategic thinking, executive communications, storytelling and narrative development, thought leadership, stakeholder management, business acumen, presentation development, influence and collaboration, project management, and editorial excellence.
• Success in the role means raising the firm's brand reputation through impactful thought leadership and strategic content, increasing executive influence through compelling speaking engagements, sharpening market differentiation through clear value propositions, improving the quality of executive presentations and business communications, building strong partnerships with subject matter experts, and delivering content that supports brand, client engagement, and growth.

Conditions

On-site requirements may change based on client needs.

SOX control duties may be part of the role and must be followed where they apply.

The company is an equal opportunity employer that welcomes applications from all parts of the community.

Benefits

• The company supports a healthy, productive, and flexible working environment that respects work-life balance and gives staff a voice in change.