SEO Specialist

Description

The company is hiring an SEO specialist for its Marketing team to grow organic reach in East Asia.

The role covers technical SEO, content SEO and link building. You will work with content, product, development and marketing colleagues to raise search visibility, bring in more qualified organic visitors and support customer acquisition in the region.

Responsibilities

• Build and carry out SEO plans that lift organic traffic, search visibility and qualified leads in East Asia.
• Run technical, on-page and off-page audits, spot where things can be improved, and arrange for the fixes to be made.
• Do keyword research and clustering, and analyse competitors, with a focus on commercial and informational queries that bring value.
• Improve website copy, landing pages and site architecture so rankings and organic results get better.
• Keep an eye on crawling, indexing, page speed, Core Web Vitals, structured data and mobile performance, and improve them.
• Review backlink profiles, help with link building efforts, and flag link risks.
• Follow organic traffic, keyword positions, click-through rate, conversions and other key metrics.
• Write performance reports, find new growth areas, and make recommendations based on data.
• Work with content, product, design, development and marketing teams to put SEO changes into practice.
• Keep up with Google algorithm updates and SEO trends, and adjust the approach to stay competitive.
• Make sure SEO best practice is applied across the company's multilingual sites and global platform.

Requirements

• You have at least 3 years of hands-on SEO work with proven organic growth on international projects.
• You have hands-on SEO experience in East Asia and understand local search habits and the SEO demands specific to each market.
• You have a solid grasp of how Google search works, its ranking factors and SEO best practice.
• You are strong in technical SEO: audits, crawling, indexing, structured data, Core Web Vitals and mobile-first optimisation.
• You have worked on content SEO, including keyword research, clustering, on-page work, content mapping and semantic SEO.
• You have experience with link building, backlink analysis, outreach and dealing with toxic backlinks.
• You are proficient with SEO tools such as Google Search Console, Google Analytics, Ahrefs, Semrush, Screaming Frog or similar.
• You have worked with CMS platforms (WordPress or bespoke systems) and know basic HTML, CSS and JavaScript as they apply to SEO.
• You analyse SEO data well, turn it into workable strategies, and write clear performance reports.
• You take ownership of SEO initiatives and work well across teams.
• You speak English at Upper-Intermediate (B2) level or higher.
• Knowledge of financial and trading terms, including Forex, CFDs, commodities and crypto, is a plus.

Conditions

The role is remote.

Benefits

• Work on building and scaling SEO in East Asia at an international FinTech company.
• Shape SEO strategy across technical, content and link building work, and help drive organic growth.
• Work closely with international marketing, content, product and development teams.
• 20 paid vacation days a year.
• 10 paid sick leave days a year.
• Public holidays set out in the company's approved Public Holiday List.
• Medical insurance.
• A professional education budget.
• A language learning budget.
• A wellness budget covering gym membership, sports gear and similar costs.